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Mother, 5

Agency: 
Published/Aired: 
November 2010
Description: 

Sorry, we are not your mother.
So think twice before submitting to ADC*UA

Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko

Comments (9)

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Highest Rated

Kroteq's picture
Kroteq
Activity Score 2

And thanks a lot for this! :D

S.tefan's picture
S.tefan
Activity Score 117

Simple and great idea!
Like it

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"SubmitTing" please. Someone PLEASE explain copywriting to art directors who think they can write. It's such a shame to see good ideas hang themselves like this.

Guest's picture
Guest

Perhaps you could explain that to the copywriter, since it's his job to spell correctly.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I did so. Was a technical error transposing (from Skype, he told me, strangely), to the InDesign document. Is fixed now.

Kroteq's picture
Kroteq
Activity Score 2

And thanks a lot for this! :D

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I'm not sorry they're not my mother.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

@ curious pencil....i see 2 T's .

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Yep, I mailed the copywriter this morning. He had it fixed. The original had one.

CuriousPencil's picture
CuriousPencil
Activity Score 4225
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