Comments (25)

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lorem_ipsum's picture
Activity Score 196

the economist?

lsadunb's picture
Activity Score 571


Wordnerd's picture
Activity Score 6692

the disorientist

capywriter's picture
Activity Score 5509

an agency that goes forward by thinking in the past?

teenie's picture
Activity Score 1894

I smiled, even though I'm not 100% sure what it's for. Nice idea - hopefully the people it's aimed at will get it.

benjaminbrown's picture
Activity Score 439

It's a bit half baked for an ad innit?

HugoBranca's picture
Activity Score 4

How hard is it to get? They go against the flow. Not very good though, and kind of an old idea.

Rog's picture
Activity Score 6082

Thanks Hugo. I didn't get that.
Surely there's better ways to say it.
e.g. Don't play iconic global print ideas.

>>>> That's not an ad. THIS is an ad.

andrej dwin's picture
andrej dwin
Activity Score 937

great idea.
should've come up with it a year ago and sell it to the economist.
or design it in a different way.
btw, anyone remember BBH's "when everyone ziggs, zagg" and their black sheep?
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TRICKY's picture
Activity Score 3954

very conceptual!:

The man who stops advertising to save money is like the man who stops the clock to save time

ivan's picture

When everybody zigs, they zag.

Rog's picture
Activity Score 6082

But this is saying when everyone zigs, eveyone zags.
It's a cool 'conundrum' grpahic idea, but isn't clear.
Perhaps all the little arrowns AND the overall arrow heading
in one direction with one arrow going against the tide would be clearer.

>>>> That's not an ad. THIS is an ad.

rocketman's picture
Activity Score 385

the visual has a very powerful effect, no doubt.
the message is a little open though.
i guess if you know the product well, it makes sense.

DarkSide's picture
Activity Score 1066

Why use "The Economist" layout?
If you don´t follow trends so should your art direction.

Rog's picture
Activity Score 6082

Spot on, DS.

>>>> That's not an ad. THIS is an ad.

tantrik_indian's picture
Activity Score 953

It is meant for people who already know the agency? Others will wonder that the product / service is. There is no mention of it.
~~be cool eh!~~

~~this paranoid survived!~~

bok's picture
Activity Score 8

this would make a great t-shirt design

super calibara's picture
super calibara
Activity Score 176

They should redesign 8th floor like dogs infested with fleas.

supersupergirl's picture
Activity Score 294

i like it. i know what you mean by when the world zigs, zag... but this is more like dont go with the flow.. or swim upstream... nice..

easy tiger's picture
easy tiger
Activity Score 68

this is lame.

for christ's sake what's everyone thinking ...

Chris's picture
Activity Score 1985

its like the bbh motto, "when the world zigs...zag"

pedro's picture
Activity Score 14

boa, dalborga.

usualspot's picture
Activity Score 154

the visual is strong, but it doesn't say much.

slithers10's picture
Activity Score 112

S&D going against the grain

againstcurrent's picture
Activity Score 13

quite interesting.....