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Published/Aired: 
February 2009
Description: 
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen

Comments (4)

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Highest Rated

ska's picture
ska
Activity Score 61

Same technique as 42 below vodka, but different tone and message. Decent campaign.

Guest's picture
Guest

This is stupid!

Guest's picture
Guest

the cd thinks too much!!!

Adaddicted's picture
Adaddicted
Activity Score 3435

The subject is complex, so the CD has to think a lot.
But it may not be easy for the drivers.

withalltherespects

ska's picture
ska
Activity Score 61

Same technique as 42 below vodka, but different tone and message. Decent campaign.

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