Arrive Alive: Cell

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
Published: February 2009

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19 comments

funky_frogii's picture
funky_frogii
2538 pencils

dont use mobile while driving.?

y so many signboards of mobile?

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

owsianka's picture
owsianka
103 pencils

Exactly, don't use mobile while driving.

Guest's picture
Guest

very nice

Guest's picture
Guest

The simple message has been said in a complicated way!
KISS (Keep the simple stupid) the communication.

Guest's picture
Guest

bit close to 42 below campaign from their NY office?

Guest's picture
Guest

For sure!

erin montemurro's picture
erin montemurro
373 pencils

think the mobile signs should stay - they emphasis the attention is on yapping while driving instead of concentrating on the road - a nice simple, clear message

how do like them apples

Guest's picture
Guest

i saw an old ad made by saatchi & saatchi in one show book, the layout is similar to this & it is also about the danger of drinking alcohol, only it's about having one night stand with a girl, but that one is much more elegant. don't lie to us & think sth more creative plz!

mahatma's picture
mahatma
32 pencils

weak art direction. complicated. as a billboard will works opposite from message giving

everartz's picture
everartz
7611 pencils

.. and they lived happily ever after!
this is so lame!
--
Everartz

| Everartz |

Guest's picture
Guest

How's your ass hanging today?

-Disco

thefakehuman's picture
thefakehuman
410 pencils

wtf are they trying to do??

- Life Feeds on Life -

phoamcor's picture
phoamcor
1284 pencils

These ads are a train wreck. I guess that's ironic.

Guest's picture
Guest

yeah, listen to a douche rocket phoamcor and you'll get real far

tantrik_indian's picture
tantrik_indian
953 pencils

The ad's just telling a long story that's all. Man gets up, walks, gets into car, talks talks talks on mobile, car wavers, still talks, car hits something, gets surprised, car goes out of control, crashes, calls for help, is taken on an ambulance, gets hospitalized, becomes an invalid.

Coool.

~~this paranoid survived!~~

Guest's picture
Guest

Sheesh. Could you rip off 42 below any more?

Guest's picture
Guest

complete rip off 42 degrees below campaign.

no_user's picture
no_user
125 pencils

Interesting. Good job.

Guest's picture
Guest

42 VODKA CNTRL C CNTRL V

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