Arrels Fundacio: Bank

For many people in Barcelona this is their home. Give Barcelona a roof. Arrels Foundation.

Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Published: January 2010

14 comments

thedesignaddict's picture
thedesignaddict
5393 pencils

Very nice.

morse's picture
morse
16265 pencils

Very nice indeed. Why not do this as ambient too?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture
Marlus Lau
1807 pencils

Yeah, if they go outdoors would be great. Good idea.

By the way, good campaign.

Reality Check's picture
Reality Check
1801 pencils

It’s a fairly simple campaign and doesn’t do anything new conceptually, but it’s solid; you don’t feel like it needs to be anything else.

sold's picture
sold
3219 pencils

i dont want to search, but i saw this before... and maybe i saw here at adsoftheworld.
anyway, its a good idea.

beingofageoldgrace's picture
beingofageoldgrace
339 pencils

done before

Madeinmelmac's picture
Madeinmelmac
116 pencils

90s...done before, sorry!

kamilwoojcik's picture
kamilwoojcik
139 pencils

Great!

maxchionh's picture
maxchionh
255 pencils

this looks pretty "luxurious" compared to what other homeless people are enduring... i'd rather donate my money somewhere else...

funky_frogii's picture
funky_frogii
2536 pencils

very goooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

funky_frogii's picture
funky_frogii
2536 pencils

very goooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

silvi's picture
silvi
4172 pencils

It´s ok, but i need more emotions in this kind of campaigns.

ralphstieber's picture
ralphstieber
136 pencils

done, done, done... it's stolen - shame on you!!!

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