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Published/Aired: 
January 2010
Description: 

For many people in Barcelona this is their home. Give Barcelona a roof. Arrels Foundation.

Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont

Comments (14)

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Highest Rated

ralphstieber's picture
ralphstieber
Activity Score 136

done, done, done... it's stolen - shame on you!!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very nice.

morse's picture
morse
Activity Score 17364

Very nice indeed. Why not do this as ambient too?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yeah, if they go outdoors would be great. Good idea.

By the way, good campaign.

Reality Check's picture
Reality Check
Activity Score 2537

It’s a fairly simple campaign and doesn’t do anything new conceptually, but it’s solid; you don’t feel like it needs to be anything else.

sold's picture
sold
Activity Score 3305

i dont want to search, but i saw this before... and maybe i saw here at adsoftheworld.
anyway, its a good idea.

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

done before

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

90s...done before, sorry!

kamilwoojcik's picture
kamilwoojcik
Activity Score 139

Great!

joelapompe's picture
joelapompe
Activity Score 3830
maxchionh's picture
maxchionh
Activity Score 255

this looks pretty "luxurious" compared to what other homeless people are enduring... i'd rather donate my money somewhere else...

funky_frogii's picture
funky_frogii
Activity Score 2536

very goooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

funky_frogii's picture
funky_frogii
Activity Score 2536

very goooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

silvi's picture
silvi
Activity Score 4172

It´s ok, but i need more emotions in this kind of campaigns.

ralphstieber's picture
ralphstieber
Activity Score 136

done, done, done... it's stolen - shame on you!!!

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