Aroma Coffee: Wake up, 3
Advertising Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director / Art director / Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman
Advertising Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director / Art director / Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman
Comments
I did't get what the ad is trying to say? Please someone explain to me.
Hey creativearmy, if you drink a cup of coffee you can stay awake. Then you will get it.
Nice concept. Well done Ahmad.
How can you not get this?
dont know but surely that looks like the shoop da woop character
They look like blow up dolls if you ask me.
www.storytellerscreative.com
..............................................
http://twitter.com/STRTLRS
Doesn't matter what they look like as long as they make the point. And that is well made. Nice stuff.
How can u criticise without any reason. Try to understand work before you comment.
for me it's not cannes but it will win.
When you feel sleepy, you usually yawn. so it says, you'll stop yawning after a cup of coffee. Which i think every coffee does. nothing unique abt it.
Mukesh Lekhwani
Look, these days you have product parity across products. So all printers print at x pages per minute. All noodles and great to taste. And all coffees keep u awake.
The differentiator is how you say it. The message. And this one gets my vote for being refreshing and interesting.
" Creative Director / Art director / Copywriter: Ahmad Beck "
Isn't that a better way to demonstrate the power of coffee ?
The first two work because the cup and the base photo coincide rather nicely, but that third is way out of perspective and makes the cup look more like a ball gag.
I like the *concept*, but the execution is a little too uneven.
thats a creative concept
good one
A lot of things are being put in people's mouths on these days.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Its obvius: if you don´t want to be aslepp. Drink that cofee.
It makes sleepiness disappear
Nice...where before a yawn, now a coffee = no more yawn.
But not to good for Cannes....i think
http://javoramirez.wordpress.com/
http://javoramirez.wordpress.com/
Ahmad Beck is an agency by himself
hahaha
http://javoramirez.wordpress.com/
http://javoramirez.wordpress.com/
The most expensive part of producing this ad was to pay Chuck Norris to pose... nice beard girl.
--------------------------------------
Change it, change it now coz they will tomorrow.
nice idea!
i like it!!
http://dgdico.com.ar/
omg..this lady is hairy!
fucking timing
i hate it when they make a campaign like this.They cud have made 15 more ads in this campaign with 15 more models. Just need to find out differnt positions to keep hands. Why cudnt they make it at different [places, say one in office, another on bed...
If anything,the presented ad is even providing that you drink the coffe, which is why the cup remains full on their mouth. Cups with contents in them are not drunken in that manner. The ad just presents that the aroma of coffe alone can relieve the sensations of being tired. Either they are trying to broadcast this particular brand of coffe as being strong and enduring, or presenting an anti coffe drinking ideal.
->-If one can only curve life like a soccer ball, then everything would be manipulated into perspection.-<-
I agree. coffe=yawn what sugets coffee will make you sleep
Brilliant!
http://www.flickr.com/photos/sermikh/
..... I like this one, hope it sells!!!
Simple ideas are the best !
nice idea for one single ad
looks like an inflatable doll to me...
...it's probably just my problem.
no idea
Wake up and smell the coffee!!!
http://www.coloribus.com/paedia/prints/2008/10/20/205933/
http://www.coloribus.com/paedia/prints/2008/10/20/205933/
Account Manager on this one is Ziad Chehab, who also contributed to the copywriting.
Account Manager on this one is Ziad Chehab, who also contributed to the copywriting.
lame
it frankly looks ugly. It did not entice me at all to try aroma coffee.
Not well done, no big idea sorry ahmad
wow, creative director, art director and copywriter is one person???? no wonder he is so confused
They say creativity with strategy is advertising, and creativity without strategy is just a nice picture.
This is just a picture collage that has no appeal at all. May the "genius" who did it needs to know more about advertising.
Issam Habib
Advertising consultant
simply nothing in it refers to the goodness of aroma coffee.
not creative at all
Post new comment