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Fights

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Publicis, India for Arnold's Gym, within the category: Recreation, Leisure.

Advertising Agency: Publicis India, Gurgaon, India
Art Director: Sunny Johnny
Copywriter: Anish Diddee

Comments (7)

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Highest Rated

nemesis's picture
nemesis
Activity Score 765

Going to the gym doesn't make you a better fighter nor a violent person.
The excecution is pretty lame also.

nemesis's picture
nemesis
Activity Score 765

Going to the gym doesn't make you a better fighter nor a violent person.
The excecution is pretty lame also.

Crisp One's picture
Crisp One
Activity Score 2005

agreed, execution is doo doo

ricklongo's picture
ricklongo
Activity Score 1244

It doesn't, but it does make you look tough and strong, which should be enough to avoid other people trying to pick up fights with you.

This one definitely works for me.

sachio's picture
sachio
Activity Score 78

ehh. This is the most clever tagline of the three, expressing clearly the benefits using the logic of a more fit person has a better chance in a fight. Playing on the masculine pysche. But execution is, agreed... poo. Typography is totally random. I assume it's pulling from fightclub-esque motives. but crappy. and way too much dead ugly brown space at the bottom. Posts clear question, gives clear answer.

themark's picture
themark
Activity Score 59

Good ads i say...Gyming toughens u up...gets you ready for tough situations...Simple..

Guest's picture
Guest

Good One

Guest's picture
Guest

Lovely line.

Lousy layout.

Sorry... atrocious layout.

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