Arno: Ugly Parents, Beautiful Kids, 3

Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona

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9 comments

andylefty's picture
andylefty
4533 pencils

Lol okay I like it.

Peter Frank's picture
Peter Frank
532 pencils

funny

Viranica's picture
Viranica
230 pencils

love it :) witty and smart

Andrej Troha's picture
Andrej Troha
613 pencils

Yes!

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

nice, but a bit wicked, no?

RichardCl's picture
RichardCl
123 pencils

I don't think the parents are ugly enough to carry the concept.

And the concept:

If you grab two crap things from your kitchen cupboard and mix them, that's not going to produce something good. Is it?

Is the concept based on a truth? Something someone who likes to cook recognizes?

And what strength in the product is this ad showing?

kleenex's picture
kleenex
26308 pencils

not a bad idea.

shiguefuzi's picture
shiguefuzi
16 pencils

Sort of done before by almap for Father's Day, by Boticário.

http://www.putasacada.com.br/page/3/

shiguefuzi

imagineit's picture
imagineit
552 pencils

This is cool :)

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