Arno: Ugly Parents, Beautiful Kids, 1

Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona

May, 2013


new is better's picture
new is better
125 pencils

ja, like it

MindDrift's picture
1168 pencils

Great ad. I wonder how the models were cast for the ad. Did they mount posters reading "ugly models wanted?".

tirthomitro's picture
2758 pencils

seriously talented casting directors. great job.

they showed me a picture & i laughed
dignity has never been photographed

Alex Mendes's picture
Alex Mendes
5 pencils

Já vi essa na Veja.

deseixas's picture
2 pencils

Olá Alex,
vc viu a foto desta campanha na veja ou uma campanha parecida?
vc se lembra qual veja saiu, tem a revista?

Orlando Andrade's picture
Orlando Andrade
124 pencils

This is the best one. The idea it´s simple, funny and it works.

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