Arno: Ugly Parents, Beautiful Kids, 1

Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona

6 comments

new is better's picture
new is better
125 pencils

ja, like it

MindDrift's picture
MindDrift
1129 pencils

Great ad. I wonder how the models were cast for the ad. Did they mount posters reading "ugly models wanted?".

tirthomitro's picture
tirthomitro
2764 pencils

seriously talented casting directors. great job.

they showed me a picture & i laughed
dignity has never been photographed

Alex Mendes's picture
Alex Mendes
5 pencils

Já vi essa na Veja.

deseixas's picture
deseixas
2 pencils

Olá Alex,
vc viu a foto desta campanha na veja ou uma campanha parecida?
vc se lembra qual veja saiu, tem a revista?
obrigado
Victor

Orlando Andrade's picture
Orlando Andrade
124 pencils

This is the best one. The idea it´s simple, funny and it works.

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