Arno: Sand

Ultragliss Steam Iron. Faces any wrinkle.

Advertising Agency: Publicis Brasil
Creative Directors: Hugo Rodrigues, Luciano Santos
Art Director: Thiago de Melo
Copywriter: Charles Faria
Photographer: Pedro Dimitrov
Published: April 2009


Bundy Agency's picture
Bundy Agency
597 pencils

would have been better if the iron had left a flat path through the mountains
as it stands i dont see the product benefit

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

These are nice, but i would like to see more types of shirt collars, not just t-shirt.

sirvan's picture
29860 pencils

Normal people don't iron Tshirts.


"I love some things, and don't love some other things."

Guest's picture

you're anormal

Guest's picture

They do it in Brazil. So, are we normal?

Guest's picture

already done

just write's picture
just write
653 pencils

these are nice creatives... the idea's good.. i like it

palls's picture
164 pencils

idea is good... like these ads

"selling is advertisment"

tirthomitro's picture
2762 pencils

this is the umpteenth time an iron has been advertised like this.
where are the fresh ideas guys????

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

oh, no... not AGAIN

Guest's picture

it looks nice.. good idea

Guest's picture

already done!

Temple's picture
11012 pencils

Why do we have to suffer the nteenth idea about irons, or sharp knives and never get a chance to get a glimpse at the real industry, the banks and the phone companies and the cars? Ivan?

kgeiger's picture
7230 pencils

I like this execution.

oh ssang's picture
oh ssang
21 pencils


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