Arno: Jail

The Smell on your beard gives you away.

Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Erico Braga
Art Directors / Copywriters: Pedro Martoli, Caio Gatti, Leandro Catrufo
Photographers: Pedro Martoli, Caio Gatti, Leandro Catrufo

December 2012


Andrej Troha's picture
Andrej Troha
613 pencils

Care to explain? And I have a beard.

Shawali's picture
8440 pencils

Smelly beards? WTF? Worst insight ever.

The execution is to throw up for.

No idea why this made it to the front page.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

bate_palmas's picture
1479 pencils

I don't think it's the right approach but hang on a second - if you were smoking a ton of weed it is probable that the smell would linger on your beard. I don't think the insight is that far-fetched.

I just think it's distasteful and also, what's with the persecution angle of these ads?

Klara K.'s picture
Klara K.
3343 pencils

So, Arno is a razor for stoners?

kleenex's picture
41166 pencils

Horrible set of ads.

rebeldesigner's picture
12 pencils

I've got only three words for these set of Ads...

Horrible, Horrible, Horrible

"Simplicity is the ultimate sophistication"

tazyboy's picture
777 pencils

Really BAD

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