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Arno: Band

Arno: Band
Your rating: None Average: 8 (1 vote)

Arno easy-serve system.
A faster way out.

Advertising Agency: Publicis, Brazil

6 Comments

PaulyG_fill in the blank's picture 1152 pencils

I find myself not knowing if I like these or not. It is definitely an original idea. They give me a chuckle. Making a rather boring product a little more fun.

Chocolat's picture 288 pencils

huh? SOS somebody

oshe's picture 856 pencils

good photo
··o.s.h.e··

Alami's picture 48 pencils

Good product....

CREATOR

Jet Propulsion Lab's picture 10715 pencils

I gotta say I love it.
An ad that actually has a unique selling proposition.

I don't think I've ever seen this type of thinking for a blender.
Maybe because it's a new product feature for the category. If not, they're simply treating as if it were. The quick escape scenarios (illustrations) are very fun and fit pretty well with the product shot. I like how they kept everything monochromatic and low-key, and not calling too much attention to the illustration itself...
"The love affair" is probably my fave. (I don't care for the "Bin Laden" one.)

Everything about it just feels fresh to me. What a treat!

Jitendra Oberoi's picture 49 pencils

Wow. Amazing idea. Go Publicis go.

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