ArmyColor Camouflage Gear: Jungle
French Army Woodland Camouflage Backpack (100L). ¥240.
US Marine M65 Combat Camouflage Windbreaker Jacket (Millitary Ver). ¥1250.
ARMYCOLOR. Camouflage Gear.
The campaign is to promote a new selection of camouflage products, available at ArmyColor store. The concept is to depict the authenticity of the products and in its full glory. The posters are targeted towards the camouflage wear worshippers, hunters, military wear lovers, etc who demand the best camouflage products.
Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director: Michael Wong
Art Director: Michael Wong, Ahi Huang
Copywriter: Yorkson Song
Photographer: Getty Images China
Published: December 2006