ArmyColor Camouflage Gear: Desert

US Army 6-colored Desert BDU Fatigue Set. ¥140.
German Army Desert Camouflage Tactical Waist Vest. ¥790.
ARMYCOLOR. Camouflage Gear.

The campaign is to promote a new selection of camouflage products, available at ArmyColor store. The concept is to depict the authenticity of the products and in its full glory. The posters are targeted towards the camouflage wear worshippers, hunters, military wear lovers, etc who demand the best camouflage products.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director: Michael Wong
Art Director: Michael Wong, Ahi Huang
Copywriter: Yorkson Song
Photographer: Getty Images China
Published: December 2006


Beatboxer's picture
1519 pencils

OK, it's immediate and not very funny.

It's kind of well thought, but it hasn't got the !WoW! effect. People will look at the prices and the description, but they will not be seeing how the product really is. Will this take them to the shops? Maybe, yes. Maybe this works according to the target.

bigbadfatmadafaka's picture
486 pencils

This sucks.

Bundy Agency's picture
Bundy Agency
597 pencils

you suck

fotdot's picture
673 pencils

Reminds me of an old campaign for Northrup.

jorge21's picture
309 pencils

lo siento pero he visto una idea parecida pero con pinturas ! hasta creo que gano premios !

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