Armstrong Prestige / Land Rover: Valley
The 2010 Range Rover. Because the real New Zealand begins where the roads come to an end.
www.armstrongprestigedn.co.nz
The GPS coordinates show the actual vehicle location.
Advertising Agency: R+W Advertising, Las Vegas, USA
Creative Director: Scott Robertson
Art Director: Scott Robertson
Copywriter: Scott Robertson
Photographer: Scott Robertson
Retoucher/Designer: Dan Leszczynski
Published: March 2010
17 Comments
Fantastic photos but that's about it.
The copy is excellent, but the idea is poor.
Talking as someone who lives in NZ and also loves to go 4WD-ing, I love this ad. It’s a very beautiful photo and your right and the copy is dead on.
is it true that you don't have "gas" stations there?
We do, we just call them petrol stations instead of gas stations.
the copy is used in different ad... can't remember exactly but i think its for mountain bicycle...and idea is a bit weak
may not be award winning ..but it definitely works for the development of the brand image.. serves the purpose
wow, how different =/
: l
The pictures are just amazing. Who cares about the copy, in this case? Self-explanatory ad.
Nice
Good line, and great photo. I find the presence of the vehicle in the photo to be intrusive. The target audience already knows what the car looks like, so it should have been left out. (Theater of the mind would take care of the rest.)
if these are zero budget ads or student work, i love them. if not, please don't scare me by telling me that you had a budget for this client and yet made these ads!
http://www.monkeyworks.in/
Idea is good but the car is really small. It´s a risky production.
This campaign images are immensely effective.
10/10 for the Copy.
superb landscape. who else but Land Rover?
am an advertising junkie | read my flog at http://www.desicreative.com/forum
so ads are made in Las Vega, USA and trying to admire NewZealand (beside Land Rover)
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