Armstrong Prestige / Land Rover: Valley

The 2010 Range Rover. Because the real New Zealand begins where the roads come to an end.
www.armstrongprestigedn.co.nz

The GPS coordinates show the actual vehicle location.

Advertising Agency: R+W Advertising, Las Vegas, USA
Creative Director: Scott Robertson
Art Director: Scott Robertson
Copywriter: Scott Robertson
Photographer: Scott Robertson
Retoucher/Designer: Dan Leszczynski
Published: March 2010

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17 comments

jamesrothenburg's picture
jamesrothenburg
554 pencils

Fantastic photos but that's about it.

monsieurange's picture
monsieurange
520 pencils

The copy is excellent, but the idea is poor.

J Designer's picture
J Designer
2420 pencils

Talking as someone who lives in NZ and also loves to go 4WD-ing, I love this ad. It’s a very beautiful photo and your right and the copy is dead on.

satrianee's picture
satrianee
3748 pencils

is it true that you don't have "gas" stations there?

J Designer's picture
J Designer
2420 pencils

We do, we just call them petrol stations instead of gas stations.

akshaysrikar's picture
akshaysrikar
420 pencils

the copy is used in different ad... can't remember exactly but i think its for mountain bicycle...and idea is a bit weak

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

may not be award winning ..but it definitely works for the development of the brand image.. serves the purpose

micheline's picture
micheline
46 pencils

wow, how different =/

: l

perromalo's picture
perromalo
429 pencils

The pictures are just amazing. Who cares about the copy, in this case? Self-explanatory ad.

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

Nice

thedesignaddict's picture
thedesignaddict
5337 pencils

Good line, and great photo. I find the presence of the vehicle in the photo to be intrusive. The target audience already knows what the car looks like, so it should have been left out. (Theater of the mind would take care of the rest.)

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

if these are zero budget ads or student work, i love them. if not, please don't scare me by telling me that you had a budget for this client and yet made these ads!

silvi's picture
silvi
4172 pencils

Idea is good but the car is really small. It´s a risky production.

Prime83's picture
Prime83
497 pencils

This campaign images are immensely effective.

Huub's picture
Huub
246 pencils

10/10 for the Copy.

ek kanya's picture
ek kanya
814 pencils

superb landscape. who else but Land Rover?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

rolling.stone's picture
rolling.stone
2740 pencils

so ads are made in Las Vega, USA and trying to admire NewZealand (beside Land Rover)

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