Armstrong laminate floors: Marlon Brando

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy


thirty6chambers's picture
1464 pencils's like those "hey look a yellow one!" vw beatle ads.

topawers's picture
139 pencils

You mean Marlon. Marlon Brando. Not Marlin.

ivan's picture

Yes, sorry for the typo!

ChuckNorris's picture
834 pencils

Don't like the line.

It stresses that the floor only looks like the real wooden ones, but everything else, such as quality, is not the same.

It should stress the similarity between the two, not the difference.

A line without the twist, such as "Looks just like the real thing" would have been better in my opinion.

But nice campaign nonetheless.

LeeHarvey's picture
3045 pencils

His head looks a bit small, doesn't it? Besides that, I kinda like it.

BrownSugar's picture
104 pencils


at first i thought it was interesting, and perhaps a wax sculpture of a guy.... then i realised it was a cheap look-alike.

great message though "You'd think is quality wood...but it's not!"

a2o's picture
139 pencils

Where is the strategy... and if its there... What it says???

is it that our product ONLY looks like XYZ but otherwise there is nothing in it!!!

come on guys... that not the way to strategize & position your product in the market / to your target audience...

mrtalented's picture
2173 pencils

great idea but too much props. the focus should be him and the floor.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

You are correct sir!! Less is more. Less focus on the props would bring more focus to the floor.

bknowlden's picture
3647 pencils

Too subtle for anyone who is the market for second-best laminate flooring.

Salet's picture
288 pencils

I think it's great.

Hedviga Bushlink's picture
Hedviga Bushlink

I saw the ad in a magazine with the "Lucille Ball" look-a-like, then saw the line - "It only looks like the real thing" I think it is the most clever piece of advertising I ever saw. I normally would just page over and ignore a flooring ad if I am not in the market to purchase, but your ad stopped me dead cold. When I saw her picture, I immediately looked for an explanation of why there was a look-a-like, and that's when I saw the line - "It only looks like the real thing." Great!

Suzy's picture

I absolutely LOVE your ads...I've clipped them out and started a folder. I have Jimmy Dean, Marlon Brando, Lucille Ball and Dean Martin. Can't wait to see who you do next. The ads are very eye catching. First you stop at the celebrity image and then look at the floor being advertised. The whole composition of the ads is great and so is the premise..."It only looks like the real thing". GREAT ADVERTISING!!!

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Mom, is that you?

Guest's picture

Marlon Brando is an American icon, its about time we see him in advertising. It looks great.

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