Arkade: UFC
Arkade. A survival guide.
Advertising Agency: Festo, Cascavel/PR, Brazil
Creative Director: Cainã Souza de Meneses
Art Director: Diego Vieira de Moraes
Copywriter: Cainã Souza de Meneses
Illustrator: Hugo Araújo
Published: August 2011


8 comments
It looks interesting, but I'm not sure what the product is. I would have to look it up.
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it's a game magazine... nice art, but the msg isn't that clear imho. And since they are doing game magazine, they shouldn't include UFC in the series. I know there are UFC games, but when I first look at this poster alone I thought it's a sports/wrestling magazine.
Like the idea... wondering if the illustration route's the best way to go ahead with it... Also the other two are clearer....
the art is great, but what they are trying to sell is hard to come by.
i didn't get it .. did you?
please no more page curl logo treatments, i get why they did it...but i feel people have seen it so much, its a white noise execution by now.
Looks nice but... check the target again
I like the illustration.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL