Comments (16)

Log in or register to post comments

Highest Rated

AANDREA's picture
Activity Score 53

Agree with tantrik, it was not history.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Funny, but Christian environmentalists (if they exist) will hate the tagline.

Rothko's picture
Activity Score 58


unaquestionediali's picture
Activity Score 484

hi rothko...
i like you...

super calibara's picture
super calibara
Activity Score 176

Kabooom ... super duper!

everartz's picture
Activity Score 7609

maybe this is the first time that i see something powerful coming from italy!

| everartz |

OhDear's picture
Activity Score 8

But, why the assembly instruction?
abit to obvious in my taste.

Love the copy!

rocketman's picture
Activity Score 385

i like the idea of the ark assembly instructions, but the copy sort of kills it for me.
was it necesary to mention the biblical proportions of the disaster?
the word ark by itself gives me that.
what do you people think?

ming the merciless's picture
ming the merciless
Activity Score 190

Totally agree. Stupid over-explanetry line ruins a nice simple idea.

DarkSide's picture
Activity Score 1066

Global warming ads + instructions art direction = seen before

adrianapr's picture
Activity Score 1254

darkside, sorry but as i see it you're talking about resources, not concepts... of course we've seen instructions arts, and oh yes we've seen global warming ads (lots of them); the joke is how to combine the "old" elements to form something new, isn't it?

personally i don't find these very convincing, or powerful. agree with rocket about the copy, too redundant (the visual is already telling the message, no need to reapeat it in the copy, it overkills the idea).

besides if it make us smile or laugh maybe it's wrong... we're talking about a big problem here that needs action inmediately, not sure if this ad would have such an impact on people.

teenie's picture
Activity Score 1894

I must agree. Beware of people remembering only the punchline and not the product/cause - to misquote some famous ad guy: "You don't want people to say "wow - what a great ad' but 'wow - what a great product."

I think this one's kind of dull. Too obvious, too clever, little substance.

Rog's picture
Activity Score 6082

Like your thinking.

>>>> That's not an ad. THIS is an ad.

tantrik_indian's picture
Activity Score 953

The biblical flood is a myth - not history. Get your facts politically correct :P. Boring ad.
~~be cool eh!~~

~~this paranoid survived!~~

misterpanda's picture
Activity Score 282

very good!, (but dont need any text, this text kills the great idea)

unaquestionediali's picture
Activity Score 484

please italian creative, quit advertising about global warming!
looks like a trend now in italy, to advertise about that!
please stop, try to do something good on your client.

AANDREA's picture
Activity Score 53

Agree with tantrik, it was not history.