Arjowiggins Paper: Classroom
New Curious Ice Silver 200g. The heavier paper from Arjowiggins.
Advertising Agency: EuroRSCG, São Paulo, Brazil
Creative VP: Jader Rossetto
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Kleyton Mourão
Copywriter: Luciana Cardoso
Photographer: Guto Seixas


40 Comments
ha ha ha ha ha..very goooooood..applause
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
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WOW!
Heavier paper ? have to advertise like this? the benefit is throwing to each other and can knock you out???
Get a life!
FER.
this is the way they've found to do it...and it is great
I'm still laughing.
where's the one with stoned teacher?
smilepig...client service is calling LMAO!
i just saw a room of dead kids, but it's okay, they're just bludgeoned to sleep. however, it is thick paper so you're selling to people who are already very sick like us. ... think, think, think ... okay dead kids might sell paper.
This is wrong.. but I like it!
:::MARK3R:::
The Brazilian gods are at it again. I want to work in Brazil.
Do you wanna exchange?
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jaja,good
JAJAJAJAJAJA.
[ http://eltubedeyou.blogspot.com ]
HAHAHHAHAHAHAHHAHAHHA
LMOAROFL
http://doodlewack.blogspot.com/
Haha, interesting take on the product benefit.
-Natalie
http://www.nataliemarion.com
heheheh nice one!
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www.multimedia-stock.com
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Mmmmm, this ain't right... heavier paper... knocks your ass out... right... heavier paper, so much more funnier ways to say this. OFF COURSE IT'S FUN... but this ain't right.
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Change it, change it now coz they will tomorrow.
C'mon, give us a time! They're not dead, they just collapsed! It's just a joke, nothing more! The classroom seems poor, but it's the reality of almost brasilian public classes. Maybe that is the thing that shocks you all. If there ware some blondy hairs you may think diferent (or you would remember Columbine... nervermind)
Congratulations, very very funny, guys!
should have campaigned it,
paper plane crashing through something etc.
i love this though
-SCRATCH 'N' SNIFF
or... should've at least done the TV. imagine the scene from this: thicker paper - fight is over in 2 secs.
the whole TV would take them 10 secs for maximum impact.
Really good. Want more.
great stuff!
quite 'Thai-style' execution. :)
i thought it was thai before reading the credits... love it.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Pretty funny.
love it!
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in advertising SCRIPTA VOLANT
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hahahahahahaah excellent
for a "no copy/paste" world day.
I'm sorry...are kids known for throwing paper at each other during class in Brazil..? Maybe this was a paper throwing class? Like Paper Throwing 101?
Weak ad.
It's funny but, what's the benefit? why it is better for me?
hmmm... Dormant children as raising factor in market?
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Advertising in Siberia via www.Market-Studio.com
Hahaha paper ball! Nice concept. But isn't that wall and windows are strange. They looks like prisioners!
Good Wank. No Spunk.
good one
ahaha love it so much
really nice! the exageration of the product itself is simply briliant!!
war paper!!!!!!!!!!!!!!!!!!!!!!
Hell yeah!!
Nice!
But my picky self wishes the "a, b, c, d..." was written on the board instead of using the font.
Before i get bludgeoned, note that i like it!! and i haven't said 'done' once.
.............................
Not all who wander are lost.
Really nice!
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amazing ......realy
I dont no