Ariston: Marriage proposal

Find your perfect temperature.

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Director: Emanuele Viora
Art Director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Account Director: Cristina Pontello
Account Executive: Camilla Canaparo
Published: April 2014

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kleenex's picture
30112 pencils

Three busts...

NY Belfry's picture
NY Belfry
1045 pencils

I'm not getting the connection between the story and the house appliance itself. It uses hot and cold as both an emotional implication and in a literal sense. To me, it doesn't work.

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