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Marriage proposal

Agency: 
Published/Aired: 
April 2014
Description: 

Find your perfect temperature.

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Director: Emanuele Viora
Art Director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Account Director: Cristina Pontello
Account Executive: Camilla Canaparo

Comments (4)

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kleenex's picture
kleenex
Activity Score 44705

Three busts...

NY Belfry's picture
NY Belfry
Activity Score 1045

I'm not getting the connection between the story and the house appliance itself. It uses hot and cold as both an emotional implication and in a literal sense. To me, it doesn't work.

Marcao's picture
Marcao
Activity Score 3029

Same thoughts here. There's just nothing clever in this.

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