Arihant Superstructures: Seal

Home Cool Home
AC's in every Living and Bedroom at Arihant Abhilasha make our sweet homes really cool to live in.

Advertising Agency: Joshbro Communications, Mumbai, Maharashtra, India
Creative Director / Art Director: Ashok D Karkala
Photographer: Muralidhar Alle
Copywriter: Oliver Pinto
Illustrator: Muralidhar Alle
Additional credits: Deeshant Bhandarkar
Published: January 2010


Hiperion's picture
3138 pencils

First idea

everartz's picture
7609 pencils

not that good execution thou

| Everartz |

xcreativity's picture
2374 pencils

bad art direction, dont like the typography

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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polar's picture
28 pencils

i'm agree with you in the art thing, but ma be the typography is not bad at all, o think it's in the wrong place.

silvi's picture
4172 pencils

I like the photo, but there´s so many sun. Sun is warm, not cool.

cruzialx's picture
194 pencils

over exposure

kripaakar's picture
522 pencils

not impressing

tantrik_indian's picture
953 pencils

No need of headline. The body could have perhaps been just - "Arihant Abhilasha make homes really cool."

~~this paranoid survived!~~

Exo84's picture
15 pencils

Am I the only one, who finds this campaign a bit unethical??
I mean one of the reason why theese animals suffer up at the North is air conditioners.

MT's picture
14 pencils

Totally agree, totally unethical, and way to close to Novotel "natural living campaign"
So baaad!

kagzmainah's picture
631 pencils

poor execution

rolling.stone's picture
2740 pencils

As links given by ABcreatives

since already done (dont know if agency did it intentionally or they didn't know about panasonic ads )

One thing, Art is good here comparative to panasonic


~ Quite obviously, I have gathered no moss ! ~

Sven Gali's picture
Sven Gali
845 pencils

doesn't sell

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