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Arihant Superstructures: Seal

Arihant Superstructures: Seal
Your rating: None Average: 4.2 (28 votes)

Home Cool Home
AC's in every Living and Bedroom at Arihant Abhilasha make our sweet homes really cool to live in.

Advertising Agency: Joshbro Communications, Mumbai, Maharashtra, India
Creative Director / Art Director: Ashok D Karkala
Photographer: Muralidhar Alle
Copywriter: Oliver Pinto
Illustrator: Muralidhar Alle
Additional credits: Deeshant Bhandarkar
Published: January 2010

14 Comments

Hiperion's picture 3108 pencils
Hiperion | Wed, 2010-02-17 04:31
3

First idea

everartz's picture 7590 pencils
everartz | Wed, 2010-02-17 04:53

not that good execution thou

| Everartz |

xcreativity's picture 2384 pencils
xcreativity | Wed, 2010-02-17 07:05
4

bad art direction, dont like the typography

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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polar's picture 30 pencils
polar | Wed, 2010-02-17 11:28

i'm agree with you in the art thing, but ma be the typography is not bad at all, o think it's in the wrong place.

silvi's picture 4174 pencils
silvi | Wed, 2010-02-17 14:57

I like the photo, but there´s so many sun. Sun is warm, not cool.

cruzialx's picture 194 pencils
cruzialx | Wed, 2010-02-17 21:20

over exposure

kripaakar's picture 522 pencils
kripaakar | Thu, 2010-02-18 01:00

not impressing

tantrik_indian's picture 953 pencils
tantrik_indian | Thu, 2010-02-18 01:02

No need of headline. The body could have perhaps been just - "Arihant Abhilasha make homes really cool."

~~this paranoid survived!~~

ABcreatives's picture 32 pencils
ABcreatives | Thu, 2010-02-18 02:38

Done for Panasonic way back in 2006

http://3.bp.blogspot.com/_p5jhfllyfhU/R_3pryosvoI/AAAAAAAAACI/l00gcXOR...

http://4.bp.blogspot.com/_p5jhfllyfhU/R_3psCosvpI/AAAAAAAAACQ/BzM8CVdx...

http://1.bp.blogspot.com/_p5jhfllyfhU/R_3psSosvqI/AAAAAAAAACY/JSpT7dND...

Exo84's picture 15 pencils
Exo84 | Thu, 2010-02-18 04:55

Am I the only one, who finds this campaign a bit unethical??
I mean one of the reason why theese animals suffer up at the North is air conditioners.

MT's picture 14 pencils
MT | Fri, 2010-02-19 10:49

Totally agree, totally unethical, and way to close to Novotel "natural living campaign"
So baaad!

kagzmainah's picture 633 pencils
kagzmainah | Mon, 2010-02-22 03:47

poor execution

rolling.stone's picture 2750 pencils
rolling.stone | Tue, 2010-03-09 08:43

As links given by ABcreatives

since already done (dont know if agency did it intentionally or they didn't know about panasonic ads )

One thing, Art is good here comparative to panasonic

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~ Quite obviously, I have gathered no moss ! ~

Sven Gali's picture 845 pencils
Sven Gali | Thu, 2010-03-11 04:49

doesn't sell

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