Arihant Superstructures: Seal

Home Cool Home
AC's in every Living and Bedroom at Arihant Abhilasha make our sweet homes really cool to live in.

Advertising Agency: Joshbro Communications, Mumbai, Maharashtra, India
Creative Director / Art Director: Ashok D Karkala
Photographer: Muralidhar Alle
Copywriter: Oliver Pinto
Illustrator: Muralidhar Alle
Additional credits: Deeshant Bhandarkar
Published: January 2010

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14 comments

Hiperion's picture
Hiperion
3138 pencils

First idea

everartz's picture
everartz
7611 pencils

not that good execution thou

| Everartz |

xcreativity's picture
xcreativity
2374 pencils

bad art direction, dont like the typography

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polar's picture
polar
28 pencils

i'm agree with you in the art thing, but ma be the typography is not bad at all, o think it's in the wrong place.

silvi's picture
silvi
4172 pencils

I like the photo, but there´s so many sun. Sun is warm, not cool.

cruzialx's picture
cruzialx
194 pencils

over exposure

kripaakar's picture
kripaakar
522 pencils

not impressing

tantrik_indian's picture
tantrik_indian
953 pencils

No need of headline. The body could have perhaps been just - "Arihant Abhilasha make homes really cool."

~~this paranoid survived!~~

Exo84's picture
Exo84
15 pencils

Am I the only one, who finds this campaign a bit unethical??
I mean one of the reason why theese animals suffer up at the North is air conditioners.

MT's picture
MT
14 pencils

Totally agree, totally unethical, and way to close to Novotel "natural living campaign"
So baaad!

kagzmainah's picture
kagzmainah
631 pencils

poor execution

rolling.stone's picture
rolling.stone
2740 pencils

As links given by ABcreatives

since already done (dont know if agency did it intentionally or they didn't know about panasonic ads )

One thing, Art is good here comparative to panasonic

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~ Quite obviously, I have gathered no moss ! ~

Sven Gali's picture
Sven Gali
845 pencils

doesn't sell

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