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Seal

Agency: 
Published/Aired: 
January 2010
Description: 

Home Cool Home
AC's in every Living and Bedroom at Arihant Abhilasha make our sweet homes really cool to live in.

Advertising Agency: Joshbro Communications, Mumbai, Maharashtra, India
Creative Director / Art Director: Ashok D Karkala
Photographer: Muralidhar Alle
Copywriter: Oliver Pinto
Illustrator: Muralidhar Alle
Additional credits: Deeshant Bhandarkar

Comments (14)

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Highest Rated

Sven Gali's picture
Sven Gali
Activity Score 845

doesn't sell

Hiperion's picture
Hiperion
Activity Score 3138

First idea

everartz's picture
everartz
Activity Score 7609

not that good execution thou

| Everartz |

xcreativity's picture
xcreativity
Activity Score 2374

bad art direction, dont like the typography

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Alexandre Brito
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polar's picture
polar
Activity Score 28

i'm agree with you in the art thing, but ma be the typography is not bad at all, o think it's in the wrong place.

silvi's picture
silvi
Activity Score 4172

I like the photo, but there´s so many sun. Sun is warm, not cool.

cruzialx's picture
cruzialx
Activity Score 194

over exposure

kripaakar's picture
kripaakar
Activity Score 522

not impressing

tantrik_indian's picture
tantrik_indian
Activity Score 953

No need of headline. The body could have perhaps been just - "Arihant Abhilasha make homes really cool."

~~this paranoid survived!~~

Exo84's picture
Exo84
Activity Score 15

Am I the only one, who finds this campaign a bit unethical??
I mean one of the reason why theese animals suffer up at the North is air conditioners.

MT's picture
MT
Activity Score 14

Totally agree, totally unethical, and way to close to Novotel "natural living campaign"
So baaad!

kagzmainah's picture
kagzmainah
Activity Score 631

poor execution

rolling.stone's picture
rolling.stone
Activity Score 2741

As links given by ABcreatives

since already done (dont know if agency did it intentionally or they didn't know about panasonic ads )

One thing, Art is good here comparative to panasonic

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~ Quite obviously, I have gathered no moss ! ~

Sven Gali's picture
Sven Gali
Activity Score 845

doesn't sell

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