Advertisement

Wine

Published/Aired: 
February 2011
Description: 

Photography: Tomek Albin / Shootme.pl

The expert stain remover

Advertising Agency: Saatchi & Saatchi, Poland
Creative director: Sion Scott-Wilson
Senior Art Director: Grzegorz Ścieszka
Art Director: Grzegorz Ścieszka
Copywriters: Marcin Bondar, Marcin Bondar
Art Buyer: Jakub Winiarski

Comments (7)

Log in or register to post comments

Highest Rated

soryana's picture
soryana
Activity Score 155

I agree with (thedesignaddict), may be it would be good for clothes, because it looks like Tissue cloth

yes

Adaddicted's picture
Adaddicted
Activity Score 3435

Repetition

withalltherespects

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Why make it look digital? That's totally irrelevant to the product and the medium.

Billoughsby's picture
Billoughsby
Activity Score 5144

My first guess was that they didn't want to or couldn't afford to go the CGI route to suggest break-up of stains at a molecular level, so they did this. But then I noticed here, and from checks elsewhere on the web, that there is a small icon for the break-up of stains (?¿?) on the bottom of their recent packaging that uses this same jagged digital style. I think they did try to make this part of the brand and packaging first, and then let their ads reflect that. Which makes a kind of sense, even if the essential style is lazy.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Reality Check's picture
Reality Check
Activity Score 2537

@ Billoughsby,

Spot on critique.

luispiter's picture
luispiter
Activity Score 2756

its the same

jayaraj's picture
jayaraj
Activity Score 27

cliched

K Jayaraj

http://woc.in/

soryana's picture
soryana
Activity Score 155

I agree with (thedesignaddict), may be it would be good for clothes, because it looks like Tissue cloth

yes

Advertisement