Ariel: Ultrasound

Clothes like new

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: William Goh
Art Directors: Christopher Jones, Mark Hendy
Illustrator: Mirage Imaging
Photographer: Tariq Dajani
Additional credits: Leah Gacal, Joanne Miserandino, Stephane Wahlen, Hamid Naqvi, Heidi Afifi, Muhammed Jifri, Amr Elkashashi.
Published: February 2010

14 comments

Adaddicted's picture
Adaddicted
3435 pencils

Not sure whether its done. Doesn't really say its NEW. An ultrasound is about the forthcoming thing which can be good or bad. Just my thought!
But like the imaging.

withalltherespects

bobby666's picture
bobby666
1460 pencils

i like it.

xcreativity's picture
xcreativity
2374 pencils

good concept, but im not sure about art direction

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
3748 pencils

hard work to show a fetus out of laundry without being lost.

my first thought; "ultrasound" forced the team to use an unborn in a washing machine... and i guess this is a first thought for the team too.

smartbox's picture
smartbox
177 pencils

Too hard to understand!

Jakarta Jack's picture
Jakarta Jack

Advertising for creatives. Nuf said.

sintra's picture
sintra
699 pencils

Agreed creative for creative sake.

alexander_bickov's picture
alexander_bickov
3279 pencils

Love it

mosho's picture
mosho
298 pencils

love the idea but the artwork not clear enough

bad astronaut's picture
bad astronaut
544 pencils

I got it....but for the regular consumer, copy that alludes to the creative would be helpful.

dthlb72's picture
dthlb72
545 pencils

attention grabbing, but hard to understand

Tommy G.'s picture
Tommy G.
897 pencils

LOVE IT.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

what is the idea?

Guest's picture
Guest

I don't want a fetus in my laundry! Gross, gross, gross!!

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