Ariel: Torture, 2

Stop being cruel to your clothes.

Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director / Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav

Published: 
October 2008

15 comments

everartz's picture
everartz
7609 pencils

its a fresh thinking... the execution is very good also

| Everartz |

hnavas's picture
hnavas
47 pencils

jajajja... it's great!!! good insight, excellent execution!!!

nemesis's picture
nemesis
765 pencils

Very good idea and execution... different approach.

Guest's picture
Guest

nice thought nd nice execution as well....

sgre2504's picture
sgre2504
137 pencils

daaaaaaaaaaaaark, really dark, scary.

hadrianapolis's picture
hadrianapolis
733 pencils

Better way to tell the story... According to the other one of course.

Guest's picture
Guest

descent shot, bad art direction in terms of finish, the shadows around pic and tag look like the standard drop shadow tool in photoshop,
perhaps go full page with roughed up edges meeting the frame.

Guest's picture
Guest

Stop toast brutality

asmara's picture
asmara
62 pencils

I like it...it reminds me of my mom when i was a kid...excuse for the memory sweetness..;)

Shells's picture
Shells
49 pencils

love them - at least I haven't seen any "done" comments...

San Pateste's picture
San Pateste
139 pencils

buena campaña

Guest's picture
Guest

Decent photography but did no one in the whole team stop to consider the target market and if campaign was reflective of them AND the brand? Would a housewife, upon seeing this campaign, be convinced that Ariel is the brand for them?

Guest's picture
Guest

done already, stop toast brutality!

Guest's picture
Guest

Perhaps a shot in the dark for awards?

Guest's picture
Guest

Good Idea - Rajesh Poyekar

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