Stop being cruel to your clothes.
Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director / Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav
Published: October 2008
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15 Comments
its a fresh thinking... the execution is very good also
| Everartz |
jajajja... it's great!!! good insight, excellent execution!!!
Very good idea and execution... different approach.
nice thought nd nice execution as well....
daaaaaaaaaaaaark, really dark, scary.
Better way to tell the story... According to the other one of course.
descent shot, bad art direction in terms of finish, the shadows around pic and tag look like the standard drop shadow tool in photoshop,
perhaps go full page with roughed up edges meeting the frame.
Stop toast brutality
I like it...it reminds me of my mom when i was a kid...excuse for the memory sweetness..;)
Nature is the language, can you read?!
love them - at least I haven't seen any "done" comments...
buena campaña
Decent photography but did no one in the whole team stop to consider the target market and if campaign was reflective of them AND the brand? Would a housewife, upon seeing this campaign, be convinced that Ariel is the brand for them?
done already, stop toast brutality!
Perhaps a shot in the dark for awards?
Good Idea - Rajesh Poyekar