Stop being cruel to your clothes.
Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director / Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav
Published: October 2008
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14 Comments
wow!! good ad but for India is too late!!
People do this, in India, for living!
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ya ur right coz even i had got this idea long time back for washing powder.
"whatever i speak there is an echo that follows"
ya ur right coz even i had got this idea long time back for washing powder.
jajajja... it's great!!! good insight, excellent execution!!!
torture the dirtyness!!!!
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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This one is good, clear message
nice execution. atul
Very good campaign. Very clear. Great Photography.
is this torture setting so common in India that it can even be used for advertising? nice...
looks like another amnesty scam ad for festival... but it's not Amnesty, and it won't succeed in festivals
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no buddy this ad isn't amnesty scam ad.. this will b understood well by indians, in india people who don't have washing machines use a small bat like wood to beat d clothes for cleaning deep stains.
you know damn well the laundry-wallahs can't read anyway
Reminds me too much of the "Stop toast brutality" ads that were published here not so long ago. Except they were better
Nevertheless, nice art direction