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Torture, 1

Published/Aired: 
October 2008
Description: 

Print advertisment created by Saatchi & Saatchi, India for Ariel, within the category: House, Garden.

Stop being cruel to your clothes.

Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director / Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav

Comments (14)

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Highest Rated

Guest's picture
Guest

Nevertheless, nice art direction

Tchabana's picture
Tchabana
Activity Score 103

wow!! good ad but for India is too late!!
People do this, in India, for living!

AXAY555's picture
AXAY555
Activity Score 582

ya ur right coz even i had got this idea long time back for washing powder.

"whatever i speak there is an echo that follows"

AXAY555's picture
AXAY555
Activity Score 582

ya ur right coz even i had got this idea long time back for washing powder.

hnavas's picture
hnavas
Activity Score 47

jajajja... it's great!!! good insight, excellent execution!!!

Gualcor's picture
Gualcor
Activity Score 978

torture the dirtyness!!!!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

nomanjin's picture
nomanjin
Activity Score 25

This one is good, clear message

Guest's picture
Guest

nice execution. atul

Guest's picture
Guest

Very good campaign. Very clear. Great Photography.

Guest's picture
Guest

is this torture setting so common in India that it can even be used for advertising? nice...

joelapompe's picture
joelapompe
Activity Score 3837

looks like another amnesty scam ad for festival... but it's not Amnesty, and it won't succeed in festivals
http://www.joelapompe.net

AXAY555's picture
AXAY555
Activity Score 582

no buddy this ad isn't amnesty scam ad.. this will b understood well by indians, in india people who don't have washing machines use a small bat like wood to beat d clothes for cleaning deep stains.

Guest's picture
Guest

you know damn well the laundry-wallahs can't read anyway

Guest's picture
Guest

Reminds me too much of the "Stop toast brutality" ads that were published here not so long ago. Except they were better

Guest's picture
Guest

Nevertheless, nice art direction

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