Ariel: Torture, 1

Stop being cruel to your clothes.

Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director / Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav
Published: October 2008

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14 comments

Tchabana's picture
Tchabana
103 pencils

wow!! good ad but for India is too late!!
People do this, in India, for living!

AXAY555's picture
AXAY555
582 pencils

ya ur right coz even i had got this idea long time back for washing powder.

"whatever i speak there is an echo that follows"

AXAY555's picture
AXAY555
582 pencils

ya ur right coz even i had got this idea long time back for washing powder.

hnavas's picture
hnavas
47 pencils

jajajja... it's great!!! good insight, excellent execution!!!

Gualcor's picture
Gualcor
972 pencils

torture the dirtyness!!!!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

nomanjin's picture
nomanjin
25 pencils

This one is good, clear message

Guest's picture
Guest

nice execution. atul

Guest's picture
Guest

Very good campaign. Very clear. Great Photography.

Guest's picture
Guest

is this torture setting so common in India that it can even be used for advertising? nice...

joelapompe's picture
joelapompe
3511 pencils

looks like another amnesty scam ad for festival... but it's not Amnesty, and it won't succeed in festivals
http://www.joelapompe.net

AXAY555's picture
AXAY555
582 pencils

no buddy this ad isn't amnesty scam ad.. this will b understood well by indians, in india people who don't have washing machines use a small bat like wood to beat d clothes for cleaning deep stains.

Guest's picture
Guest

you know damn well the laundry-wallahs can't read anyway

Guest's picture
Guest

Reminds me too much of the "Stop toast brutality" ads that were published here not so long ago. Except they were better

Guest's picture
Guest

Nevertheless, nice art direction

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