Ariel: Thief

Ariel now with jasmine.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Micky Larosse
Illustrator: Ahmed Kundreman
Photographer: David Taylor Bramley

13 comments

mrtalented's picture
mrtalented
2173 pencils

looks like student work. by the way, the flowers and creepy shadows on the wall are really eye-iritating.

NEON's picture
NEON
18 pencils

GOOD PHOTOGRPHY AND ART DIRECTION. WINNER CAMPAIGN.

TheTrickster's picture
TheTrickster
53 pencils

Guess you work, or know someone who works, at Saatchi & Saatchi Dubai LION, eh?
Seems a little desperate to comment the same way on all the executions.

ivan's picture
ivan

Especially using all CAPS. :/

Ivan Raszl, admin of AotW

TheTrickster's picture
TheTrickster
53 pencils

:-)

ellehcimeo's picture
ellehcimeo
3522 pencils

I refuse to read anything in all caps. It hurts too much.
These are dark and eerie looking, not what you would expect for a detergent. I'm undecided on these.

Rog's picture
Rog
6092 pencils

Come back to the fields, elle
and we'll do our 'decide' dance...

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture
ellehcimeo
3522 pencils

That sounds like a plan.
I've decided that these ads don't need my approval or disapproval. They can simply be.

Rog's picture
Rog
6092 pencils

1 2 3 twirl... 1 2 3... hug... 1 2 3 spin... 1 2 3 dip!

>>>> That's not an ad. THIS is an ad.

• ω •'s picture
• ω •
243 pencils

Yeah, the background throughout campaign juz doesn't make any sense..iz like after shooting the 'kidnap' one, they decide to reuse the set for the rest..Funny thought juz art direction not helping it.

slim's picture
slim
1047 pencils

I like the Art Director's obvious and pathetic attempts to talk up his own work more than the work itself. But then, I'd enjoy stepping on rusty nails more than this work.

jmcho's picture
jmcho
278 pencils

it's humorous. art direction is nice but seems a bit dark for a detergent. guess they were trying to make it stand out?

raverus's picture
raverus
1476 pencils

winner campaign? hahahahahah

work more, try harder my friend.................lolz

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