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Tennis

Published/Aired: 
June 2007
Description: 

Art Director:Jonathan Gurvit

Brand new clothes every day. Ariel

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi
Creative Director: Gaston Bigio
Copywriter: Ariel Abramovici
Photographer: Ale Burset

Comments (19)

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Highest Rated

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Yeah, I found the sky off putting also.

tipptapp's picture
tipptapp
Activity Score 133

Nice idea, but a horrible art diretion/photo.

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

I believe that's the first time I've ever seen a copywriter (or any creative for that matter) with the same name as the product.

shaft_drive's picture
shaft_drive
Activity Score 273

photographer has a nice name too...

Chris's picture
Chris
Activity Score 1985

true

restless_r's picture
restless_r
Activity Score 275

Thats why saatchi hired him :)

justpassingby's picture
justpassingby
Activity Score 1368

i think its very fresh thinking (excuse the pun)

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Oh Dear.

You should be ashamed of that.

-----------------------------
It's only an ad.

brandsurgeon's picture
brandsurgeon
Activity Score 693

So, because Ariel makes our clothes look brand new, we end up looking like manniquins (is that the correct spelling?)

I think that when the idea dawns on you, it comes with a really nice feeling...

---

Most times, worst enemies used to be best friends...

bhirusen's picture
bhirusen
Activity Score 26

iam enjoying reading the comments more than the ads

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

'tis always the way!

Have Heart's picture
Have Heart
Activity Score 922

Great piece of work!

Beatboxer's picture
Beatboxer
Activity Score 1517

Way to go!

peak900's picture
peak900
Activity Score 211

Personally I don't wanna be compared with a MANNEQUIN - but I like the idea very much. It could be also ad for clothing ... without reading Ariel this was my first impression.

TopJeff's picture
TopJeff
Activity Score 479

The idea is interesting, and comes across loud and clear, but I think it would be better if the mannequin with the ultra-clean clothes were contrasted with real humans in less-than-perfect clothes. I also have an issue with the "doomsday" dark sky. That does not look like tennis weather.

Jeff

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A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Yeah, I found the sky off putting also.

am-o's picture
am-o
Activity Score 162

this whole campaign does not draw the attention to the clothes like it should. this is the only piece of the 4 that actually makes the clothes stand out...in all the others i'm more drawn to the mannequins and the atmosphere more so than the clothes. cool idea, but not convinced.

hadrianapolis's picture
hadrianapolis
Activity Score 733

good idea yep. But not finalised as needed i think. Still forcing.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

How is it forcing?

salamandos's picture
salamandos
Activity Score 1947

I don't really feel the idea.

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