Ariel: Soup
There's always a stain waiting to happen
Ariel
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creatives: Aia Bechor, Noam Laist
Producers: Odelia Nachmias, Alon Shmoelof
Account Supervisor: Inbal Rov
Account Executive: Noa Sharf
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: OMG
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee


9 Comments
This is a continuation of an older campaign: http://adsoftheworld.com/media/print/ariel_theres_always_a_stain_waiti...
like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
It is nice but I think they are running out of fresh ideas.
because therefore it is
Boring.
hav mixed feelings for it...interesting approach...though not sure of its sales effevtiveness...a little poor in art work..that doesnt look like soup...it looks like frozen orange candy icecream...the font is a big let down...
nothing better than the previous campaign.
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ha..okay okay..
Nice, but more of the same
You're guaranteed to leave some of that butternut soup behind on the table, of floor, or yourself. You've messed it even before you've started. Good campaign.