Ariel: Shortcake

Advertising Agency: Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Mariano Serkin, Maxi Itzcoff


Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis


Art Director: Celeste Dalairac


Copywriter: Juan Rezzonico


Retouch: Pablo Romanos



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12 comments

Dale's picture
Dale
370 pencils

I thought removing cake from short would be the low point until I saw the other two executions. This campaign needs to be revisited.

By revisited I mean binned. The idea of showing a cleaning product removing grime/dirt/stains/food bits from an execution has been done, and more importantly, done better. I'm certainly not saying that it can't be done in a clever new way but I am saying that this isn't that clever new way.

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Guest's picture
Guest

these only work in english...how they ran in Argentina? it is ok to make scam ads, but you need to be a little more convincent...

Guest's picture
Guest

Forced ?....the idea is not "clear".

alvinpck's picture
alvinpck
1467 pencils

Where is the other half of the shortS.

Guest's picture
Guest

good one. i dont't know why people don't like it. good job

Guest's picture
Guest

Shortorta?

thefakehuman's picture
thefakehuman
410 pencils

Superbly done... very well thought and executed...!

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CurryJ's picture
CurryJ
955 pencils

Ok. Removes cake from the shorts...basically talking about eliminating stains. Not bad. The copy doesn't convey it well enough though.

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Guest's picture
Guest

mmmmmm

Guest's picture
Guest

This is the only one that kind of makes sense. There is a cake called Shortcake and the detergent can remove Cake for Shorts. Not good but at least it makes sense. The other two don't even do that (to the best of my knowledge there is no dressing called Ing or Brandy called Ndy). This should have been a one shot.

Guest's picture
Guest

Superbly done? These are poor, and the line doesn't even make sense in the other executions. What the hell is an ing or a ndy? Even the line that kinda works reads really poorly in English, let alone any other language. It sounds like a line that's been translated from another language. As a writer, these insult me.

gon_enelcamino's picture
gon_enelcamino
838 pencils

I love this agency, but I hate this campaign

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