Ariel: Sea turtle

The hotter you wash the faster it fades.

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Howard Fretton
Copywriters / Art Directors: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy
Executive Creative Directors: Paul Silburn, Kate Stanners
Retouchers: Firstbase

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LeeHarvey's picture
3045 pencils


Haqqi's picture
19 pencils


Guest commenter's picture
Guest commenter

please could somebody wash this campaign on 90'

SeanMartin's picture

Two "typographers"???


No, I am not a media buyer.

C.'s picture

Yes, two...

Guest commenter's picture
Guest commenter

Labels are so '90s.

john doe's picture
john doe
1571 pencils


Guest commenter's picture
Guest commenter

okay, so this is awesome and haters are not.

STRTLRS's picture
1607 pencils

Don't like the copy and the visuals are nothing to write home about.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

really lame. this is the last we'll see of this campaign.

i am zero's picture
i am zero
142 pencils

so many animals faded on clothes till date, telling different messages about taking care of nature.
n most washing products...

nothing new!

pashya is zero

Junior's picture
63 pencils

But why?

Guest's picture

This is simple but "no idea"....not easy to make a good simple great ad.(i'm sorry for the client)

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