Ariel: Sea turtle
The hotter you wash the faster it fades.
Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Howard Fretton
Copywriters / Art Directors: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy
Executive Creative Directors: Paul Silburn, Kate Stanners
Retouchers: Firstbase
13 Comments
Brave.
well-linked
please could somebody wash this campaign on 90'
Two "typographers"???
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No, I am not a media buyer.
Yes, two...
Labels are so '90s.
mediocre
okay, so this is awesome and haters are not.
Don't like the copy and the visuals are nothing to write home about.
www.storytellerscreative.com
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really lame. this is the last we'll see of this campaign.
so many animals faded on clothes till date, telling different messages about taking care of nature.
n most washing products...
nothing new!
pashya is zero
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i am zero
But why?
This is simple but "no idea"....not easy to make a good simple great ad.(i'm sorry for the client)