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Published/Aired: 
February 2007
Description: 
Advertising Agency: Saatchi & Saatchi, Netherlands
Creative Director: Magnus Olsson
Junior Copywriter: Dennis Hendriks
Junior Art Director: Kristel IJdema
Planners: Tanya Jaspers, Mark Brounen
Illustrator: Jasper Schreurs (Roughmen)
Retouching: Tim Bishop

Comments (23)

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Highest Rated

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i suggest 6 internets. but i will concede to your final judging of course.

sloppy4's picture
sloppy4
Activity Score 1494

cocka-doodle-suck.

actually i like it. i just wanted to write cocka-doodle-suck.

ivan's picture
ivan

Hey sburns4, you realize you're borderline messing with the new moderation policies.

Ok, there is a grace period... ;)

instinctive traveller's picture
instinctive tra...
Activity Score 189

wonderful. you're doing it at last. it'll put the lid on self important, juvenile comments i suppose. http://kettleandmug.blogspot.com

sloppy4's picture
sloppy4
Activity Score 1494

cocka-doodle-apologies.

i don't want to infringe on the new moderation policies.

ivan's picture
ivan

No harm done. Just want to spread the news. Thanks for the understanding!

drizae's picture
drizae
Activity Score 503

Seems a bit first thought? And who leaves their washing out at night?

Fail Harder.

mariayya's picture
mariayya
Activity Score 150

Saatchi making me smile again. Lovely, Thank you !

ellehcimeo's picture
ellehcimeo
Activity Score 3516

wasn't something like this done for whitening toothpaste.

Javi Ending's picture
Javi Ending
Activity Score 130

They both deal with the whiteness so many will seem alike. Alrighty!!

Dick Huges's picture
Dick Huges
Activity Score 937

According to the new policies: I really dislike this ad. I think is immature and must have been done by 2 trainees.

Actually I think if I simply wrote: crap. It would be less harmfull to the creative's ego. But i do understand your point with the policies Ivan.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i've just seen so many ads about whitening products that are exactly the same. the object has become so white people mistake it for the moon, or the sun, or can read by it, or use it in place of a flashlight etc. i'm bored of them. it doesn't mean it's not a good way to show the whitening power of the product, i'm just to my saturation point where this kind of execution is concerned.

Dick Huges's picture
Dick Huges
Activity Score 937

Elleh, how many internets would you give to this ad?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i suggest 6 internets. but i will concede to your final judging of course.

kre8's picture
kre8
Activity Score 989

i think this is cool.
makes you think for a second, but not too long...just the right amount of intrigue.
good stuff.

Rog's picture
Rog
Activity Score 6082

One of those cool ideas you haven't SEEN before
but you feel has probably been DONE before.

>>>> That's not an ad. THIS is an ad.

MissOnyl's picture
MissOnyl
Activity Score 40

hahaha that's rather funny :D COCKLE-DOODLE-DOOOOO!!!~

Rog's picture
Rog
Activity Score 6082

Enough with the cock-a-doodle-doo-doo.
I want that brief cracked by 5!

>>>> That's not an ad. THIS is an ad.

amit parekh's picture
amit parekh
Activity Score 283

same things done number of times before

chinaski's picture
chinaski
Activity Score 951

this idea is expended to death. a new approach please.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

wow...i like this a lot

~ old habits die hard, older ones never do ~

Have Heart's picture
Have Heart
Activity Score 922

There are similar ads, nonetheless I like this twist.

ramen's picture
ramen
Activity Score 60

since the clothes are white, and it's night, ought to be wolves howling at them...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

ha, that was going to be my exact comment. Wolves might actually make this a good ad. After all, Roosters crow at the sun, not the moon.

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