Ariel: Rooster

Advertising Agency: Saatchi & Saatchi, Netherlands
Creative Director: Magnus Olsson
Junior Copywriter: Dennis Hendriks
Junior Art Director: Kristel IJdema
Planners: Tanya Jaspers, Mark Brounen
Illustrator: Jasper Schreurs (Roughmen)
Retouching: Tim Bishop

February 2007


sloppy4's picture
1494 pencils


actually i like it. i just wanted to write cocka-doodle-suck.

ivan's picture

Hey sburns4, you realize you're borderline messing with the new moderation policies.

Ok, there is a grace period... ;)

instinctive traveller's picture
instinctive tra...
189 pencils

wonderful. you're doing it at last. it'll put the lid on self important, juvenile comments i suppose.

sloppy4's picture
1494 pencils


i don't want to infringe on the new moderation policies.

ivan's picture

No harm done. Just want to spread the news. Thanks for the understanding!

drizae's picture
503 pencils

Seems a bit first thought? And who leaves their washing out at night?

Fail Harder.

mariayya's picture
150 pencils

Saatchi making me smile again. Lovely, Thank you !

ellehcimeo's picture
3516 pencils

wasn't something like this done for whitening toothpaste.

Javi Ending's picture
Javi Ending
130 pencils

They both deal with the whiteness so many will seem alike. Alrighty!!

Dick Huges's picture
Dick Huges
937 pencils

According to the new policies: I really dislike this ad. I think is immature and must have been done by 2 trainees.

Actually I think if I simply wrote: crap. It would be less harmfull to the creative's ego. But i do understand your point with the policies Ivan.

ellehcimeo's picture
3516 pencils

i've just seen so many ads about whitening products that are exactly the same. the object has become so white people mistake it for the moon, or the sun, or can read by it, or use it in place of a flashlight etc. i'm bored of them. it doesn't mean it's not a good way to show the whitening power of the product, i'm just to my saturation point where this kind of execution is concerned.

Dick Huges's picture
Dick Huges
937 pencils

Elleh, how many internets would you give to this ad?

ellehcimeo's picture
3516 pencils

i suggest 6 internets. but i will concede to your final judging of course.

kre8's picture
989 pencils

i think this is cool.
makes you think for a second, but not too long...just the right amount of intrigue.
good stuff.

Rog's picture
6082 pencils

One of those cool ideas you haven't SEEN before
but you feel has probably been DONE before.

>>>> That's not an ad. THIS is an ad.

MissOnyl's picture
40 pencils

hahaha that's rather funny :D COCKLE-DOODLE-DOOOOO!!!~

Rog's picture
6082 pencils

Enough with the cock-a-doodle-doo-doo.
I want that brief cracked by 5!

>>>> That's not an ad. THIS is an ad.

amit parekh's picture
amit parekh
283 pencils

same things done number of times before

chinaski's picture
951 pencils

this idea is expended to death. a new approach please.

chintan ruparel's picture
chintan ruparel
1516 pencils

wow...i like this a lot

~ old habits die hard, older ones never do ~

Have Heart's picture
Have Heart
922 pencils

There are similar ads, nonetheless I like this twist.

ramen's picture
60 pencils

since the clothes are white, and it's night, ought to be wolves howling at them...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

ha, that was going to be my exact comment. Wolves might actually make this a good ad. After all, Roosters crow at the sun, not the moon.

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