Ariel: Rooster
Agency: Saatchi & Saatchi, Netherlands
Creative Director: Magnus Olsson
Junior Copywriter: Dennis Hendriks
Junior Art Director: Kristel IJdema
Planners: Tanya Jaspers, Mark Brounen
Illustrator: Jasper Schreurs (Roughmen)
Retouching: Tim Bishop
Via: Adverbox


23 Comments
cocka-doodle-suck.
actually i like it. i just wanted to write cocka-doodle-suck.
Hey sburns4, you realize you're borderline messing with the new moderation policies.
Ok, there is a grace period... ;)
wonderful. you're doing it at last. it'll put the lid on self important, juvenile comments i suppose. http://kettleandmug.blogspot.com
cocka-doodle-apologies.
i don't want to infringe on the new moderation policies.
No harm done. Just want to spread the news. Thanks for the understanding!
Seems a bit first thought? And who leaves their washing out at night?
Fail Harder.
Saatchi making me smile again. Lovely, Thank you !
wasn't something like this done for whitening toothpaste.
They both deal with the whiteness so many will seem alike. Alrighty!!
According to the new policies: I really dislike this ad. I think is immature and must have been done by 2 trainees.
Actually I think if I simply wrote: crap. It would be less harmfull to the creative's ego. But i do understand your point with the policies Ivan.
i've just seen so many ads about whitening products that are exactly the same. the object has become so white people mistake it for the moon, or the sun, or can read by it, or use it in place of a flashlight etc. i'm bored of them. it doesn't mean it's not a good way to show the whitening power of the product, i'm just to my saturation point where this kind of execution is concerned.
Elleh, how many internets would you give to this ad?
i suggest 6 internets. but i will concede to your final judging of course.
i think this is cool.
makes you think for a second, but not too long...just the right amount of intrigue.
good stuff.
One of those cool ideas you haven't SEEN before
but you feel has probably been DONE before.
>>>> That's not an ad. THIS is an ad.
hahaha that's rather funny :D COCKLE-DOODLE-DOOOOO!!!~
Enough with the cock-a-doodle-doo-doo.
I want that brief cracked by 5!
>>>> That's not an ad. THIS is an ad.
same things done number of times before
this idea is expended to death. a new approach please.
wow...i like this a lot
~ old habits die hard, older ones never do ~
There are similar ads, nonetheless I like this twist.
since the clothes are white, and it's night, ought to be wolves howling at them...
ha, that was going to be my exact comment. Wolves might actually make this a good ad. After all, Roosters crow at the sun, not the moon.