The hotter you wash the faster it fades.
Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Howard Fretton
Copywriters / Art Directors: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy
Executive Creative Directors: Paul Silburn, Kate Stanners
Retouchers: Firstbase
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5 Comments
This is how it fades? thats all; saatchi cud do to show a fading rainforest? cummon man...
Ok, so they're explaining what's happening in the advert through the line.
okay, so this is awesome and haters are not.
i just don't believe this campaign's message that keeping my laundry cool will save the world. plus, the rainforest disappears because of lumber harvesting. way to print this on paper that probably came from the rainforest.
It saves on your electricity bill that's about it!
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