Ariel: Rainforest

The hotter you wash the faster it fades.

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Howard Fretton
Copywriters / Art Directors: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy
Executive Creative Directors: Paul Silburn, Kate Stanners
Retouchers: Firstbase

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5 comments

whitewhite's picture
whitewhite
253 pencils

This is how it fades? thats all; saatchi cud do to show a fading rainforest? cummon man...

Guest commenter's picture
Guest commenter

Ok, so they're explaining what's happening in the advert through the line.

Guest commenter's picture
Guest commenter

okay, so this is awesome and haters are not.

sneakyhands's picture
sneakyhands
1857 pencils

i just don't believe this campaign's message that keeping my laundry cool will save the world. plus, the rainforest disappears because of lumber harvesting. way to print this on paper that probably came from the rainforest.

Blair Semenoff's picture
Blair Semenoff
651 pencils

It saves on your electricity bill that's about it!

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