The hotter you wash the faster it fades.
Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Howard Fretton
Copywriters / Art Directors: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy
Executive Creative Directors: Paul Silburn, Kate Stanners
Retouchers: Firstbase
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
This is how it fades? thats all; saatchi cud do to show a fading rainforest? cummon man...
Ok, so they're explaining what's happening in the advert through the line.
okay, so this is awesome and haters are not.
i just don't believe this campaign's message that keeping my laundry cool will save the world. plus, the rainforest disappears because of lumber harvesting. way to print this on paper that probably came from the rainforest.
It saves on your electricity bill that's about it!
http://www.truactionflix.com
Post new comment