Ariel Pro: Wine

The expert stain remover

Advertising Agency: Saatchi & Saatchi, Poland
Creative director: Sion Scott-Wilson
Senior Art Director: Grzegorz Ścieszka
Art Director: Grzegorz Ścieszka
Copywriters: Marcin Bondar, Marcin Bondar
Art Buyer: Jakub Winiarski
Photography: Tomek Albin /


Adaddicted's picture
3435 pencils



thedesignaddict's picture
5393 pencils

Why make it look digital? That's totally irrelevant to the product and the medium.

Billoughsby's picture
5091 pencils

My first guess was that they didn't want to or couldn't afford to go the CGI route to suggest break-up of stains at a molecular level, so they did this. But then I noticed here, and from checks elsewhere on the web, that there is a small icon for the break-up of stains (?¿?) on the bottom of their recent packaging that uses this same jagged digital style. I think they did try to make this part of the brand and packaging first, and then let their ads reflect that. Which makes a kind of sense, even if the essential style is lazy.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Reality Check's picture
Reality Check
1801 pencils

@ Billoughsby,

Spot on critique.

luispiter's picture
2756 pencils

its the same

jayaraj's picture
27 pencils


K Jayaraj

soryana's picture
155 pencils

I agree with (thedesignaddict), may be it would be good for clothes, because it looks like Tissue cloth


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