Ariel Pocket Pen / Ariel Compact Powder: Affright

Advertising School: Miami Ad School Europe
Art Directors: Jan Lohse, Patrick Düver


Bye's picture
1466 pencils

I really liked these. Well done!

I-know-all's picture
53 pencils

bloody kids thinks better than us ;)
nice one.. keep it up guys!!

iT-iS-i's picture
1721 pencils

same formula as those award winning comedy central ads - "Comedy, we take it seriously."...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Rabubi's picture
560 pencils

i really like these. This one in particular. That flasher is classic.

Letitbe's picture
16 pencils

I started from the last one (birdspoo - ah! here it is the expaination!).. I didn't get it, not in a sec, not even in a minute...

then I saw the others, and I got the idea: little stains, Ariel Pocket, big stains Ariel Powder... mmm... what a powerfull insight!

If the ad is for Pocket the idea could work even without side by side, as in the dish subject... busting the idea of mini-reason to get a stain (mini-cupofcoffee; minihotdog...)

Maybe not so original... but simplier. (and not: not original twice)

Kateter's picture
2029 pencils

lovely lovely concept.
some executions could be better but concept is endless!

and that's one more thing that makes it so powerful.

funky_frogii's picture
2536 pencils


love anything creative.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

dadaaa76's picture
2 pencils
Don Rapper's picture
Don Rapper
223 pencils

hey, its not the same. its not done.

brain123's picture
830 pencils

Different executions but same concept.

elnietodeNicho's picture
360 pencils

such a shame, i really liked those.

Neil Levy's picture
Neil Levy
314 pencils

neil levy
cool. can you do this as a viral idea maybe on building corners or the like? maybe film the thing and give out free samples. it could be a good pr thing.

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