Ariel Pocket Pen / Ariel Compact Powder: Affright

Ariel Pocket Pen / Ariel Compact Powder: Affright

Advertising School: Miami Ad School Europe
Art Directors: Jan Lohse, Patrick Düver

Your rating: None Average: 5.8 (10 votes)

Comments

Submitted by Kris on Thu, 2008-05-15 04:14.

I really liked these. Well done!

Submitted by I-know-all on Thu, 2008-05-15 04:25.

bloody kids thinks better than us ;)
nice one.. keep it up guys!!

Submitted by iT-iS-i on Thu, 2008-05-15 04:27.

same formula as those award winning comedy central ads - "Comedy, we take it seriously."...

Add insult to injury then burn the candle at both ends.

Submitted by Rabubi on Thu, 2008-05-15 04:42.

i really like these. This one in particular. That flasher is classic.

Submitted by Letitbe on Thu, 2008-05-15 05:07.

I started from the last one (birdspoo - ah! here it is the expaination!).. I didn't get it, not in a sec, not even in a minute...

then I saw the others, and I got the idea: little stains, Ariel Pocket, big stains Ariel Powder... mmm... what a powerfull insight!

If the ad is for Pocket the idea could work even without side by side, as in the dish subject... busting the idea of mini-reason to get a stain (mini-cupofcoffee; minihotdog...)

Maybe not so original... but simplier. (and not: not original twice)

Submitted by Kateter on Thu, 2008-05-15 05:21.

lovely lovely concept.
some executions could be better but concept is endless!

and that's one more thing that makes it so powerful.

Funky_Frogii's picture
Submitted by Funky_Frogii on Thu, 2008-05-15 05:45.

LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOVE IT...KEEP IT UP.

love anything creative.

Submitted by dadaaa76 on Thu, 2008-05-15 09:14.

great idea, but done :(
http://adsoftheworld.com/media/ambient/ariel_tea

Submitted by baku87 on Thu, 2008-05-15 09:35.

hey, its not the same. its not done.

brain123's picture
Submitted by brain123 on Thu, 2008-05-15 10:06.

Different executions but same concept.

Submitted by e.garcia1985 on Thu, 2008-05-15 12:58.

such a shame, i really liked those.

Neil Levy's picture
Submitted by Neil Levy on Thu, 2008-05-15 13:34.

neil levy
cool. can you do this as a viral idea maybe on building corners or the like? maybe film the thing and give out free samples. it could be a good pr thing.