Remove stains in 10 seconds.
Advertising School: Fakd & European school of Design, Frankfurt, Germany
Creative Directors: Ralph Thamm, Mathias Gregorzek
Art Director / Copywriter / Post production / Photographer: Danilo Dick Farah
Other additional credits: Markus Morley, Stefan Mildner
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28 Comments
the stain really looks really weird...
i like the idea, but the cross and the font should be more recognizable!
well...i still see the stain !!!!!!
Good intention, but some people still see de stain. So, sounds like a Ghost
i think that' the point... you can't focus on the cross because of the stain, so you need the product... that's the message i got
The point is that you can't see the stain WHILE you are focused at the cross in those 10 seconds... you take the focus off the cross and back to the stain. Interesting.
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Change it, change it now coz they will tomorrow.
yeah right...now i got it... sorry for the misinterpretation
Yo boys, the stain dissapears after 10 seconds.
Give it another try, if you concentrate realy hard on the cross it will dissapear magically.;-)
It is an optical illusion.
I remembered Johannes Itten Book that the eye adds to every colour the complementary colour
to balance it out and i used this effect to communicate the benefit.
The ad is a fake because it is just normal studentwork,
without a client.
I contracted a debt to rent the equipment like ringflash etc,
there was no client money.
I would be thankfull for tips to get better.
www.danilodickfarah.com
Danilo Dick Farah
http://www.danilodickfarah.com/
It's a great idea Danilo, but i doubt if a normal consumer will recognize it... it took me a while to understand that the stain is fading while focussing the cross...
I don't think most viewers will focus the cross, if it were a real ad in a mag for example...
The stain never goes away. In fact I thought it was to try and see the stain turn into something like a stripper or something else in the clothing. Maybe that would be better than an optical illusion. I know if I had stripper juice on me I would want it off for more reasons than just a stain on my clothes. But that's just me. I'm dirty minded bastard.
It kinda worked, but then it came right back.
Yeah, it dissappears, but you kinda know what's 'expected' to happen.
Okay execution of that idea... but certainly not surprising.
I didn't get anything.
let us try this pen on this campaign.
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
Like the painter, I can't get past the stupid clothing choice used in the situation. Therefore, I'm not interested in watching the cross for a third time. So there.
Greate one, congrats!
Just out of curiosity, how did it test out on colour-blind folk?
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
this is a big shit!!
i think its a great idea Danilo!
Don't forget this is studentwork
Rad the credits:
Art Director / Copywriter / Post production / Photographer: Danilo Dick Farah
I think it's nice student work, but it doesn't work good enough. Maybe the optical illusion works better if the line is out of the illusion area.
Can't be studentwork
Why?
I think is a great campaign, I think everybody who sees the ads published here are already prejudging all the pieces, a normal consumer will get these, easy instructions, simple graphics and creative approach. I got it immediately.
Here concentrate in this cross + and my message will disappear. LOL!!
Concept, Art, Photography and Postproduction
by just one student. Big up!
Germany has the best advertising students,
remember this hubabuba kid?
Thank you for all the compliments,
but my the respect should go to my teachers.
Ralph Thamm and Detlev Wildermuth of the european school of design.
They kicked my butt all day long.
Danilo Dick Farah
http://www.danilodickfarah.com/
Could anyone explain to me what the word 'cross' means?
could anyone explain for me why the soup was put here??? I dont understand
i think the soup is there to justify for the stain on his vest. Because he's cooking without an apron, that's why he has the stain.and the word "cross" mean the sign of "+" u see in the picture. above "+" sign, there's a sentence telling you to look at this "+" sign. hope u get it.