Ariel Plus: Ketchup

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley


Slashh's picture
294 pencils

This one I like. I don't know if I've been set-up by the previous ad, but this one seems to read a lot quicker in my opinion than the pants. Although it really is disgusting close-up. She looks like Jenny McCarthy as Carrie in the prom scene. I think these work much better when they lean against each other in a campaign. It's a hellava claim, but I like the idea.

Hand's picture
195 pencils

I like the idea, but not the execution on this one
looks like texas chainsaw massacre to me, and what the hell could make the ketchup got splattered all over your face like that

wgeddes's picture
298 pencils

exactly... why is it splattered?

mikelite's picture
1031 pencils

the splatter is just too perfect, too staged. And there is no idea here, just execution

ivan's picture

The shirt isn't stained. Does that not count as an idea?

klaussnow's picture
1675 pencils

haha, I'm trying to find the source of the ketchup stain, where is it coming from??

... its already been done...

SummerA's picture
154 pencils

Ketchup? Oh no, it's just that day of the month of her. If you know what I mean.

mikelite's picture
1031 pencils

wow. you're a dick.

mikelite's picture
1031 pencils

technically, yes, it's an idea. I've got the idea to punch myself in the neck, doesn't mean it's a good idea. This is just unoriginal.

kre8's picture
989 pencils

way too forced in my opinion.

slim's picture
1047 pencils

Awful art direction. It's totally staged, the girl looks ridiculous, the chips look plastic. And where the hell is the sauce bottle?

picturejockey's picture
658 pencils

The way the ketchup is splatteres all over her make me think that the guy who did this ad was watching porn all night the night before.

mrtalented's picture
2173 pencils

stain-proof fabric? by the way, it's so forced to have great splat on the model for no related acts.

besoz's picture
48 pencils

i agreee with all of you where is the ketsgup bottle and where is the source , the girl looks very scary with her bloood on her face the chips is plastic i don't like this

gibshellenberger's picture
157 pencils

just doesn't make sense. yeah, the shirt's not what. strange.

scarfinati's picture
836 pencils

I think cropping off the face and zero-ing in on the shirt, thereby defining the contrast of the white shirt and red ketchup, would help this. Its not about the person, its about the shirt.

I like it because its visual...

djspiralz's picture
491 pencils

nice idea
terrible execution

Tomás's picture
46 pencils

The one who asks himself where the ketchup bottle is didn´t understood the ad.
Still bad, at least for me.

slim's picture
1047 pencils

I don't understand the absense of the bottle. Kindly explain.

Nahoj's picture
11 pencils

Were is the ketchup...???.........blood?? xD

mrtalented's picture
2173 pencils

just silly

jazzayer's picture
10 pencils

stupid !!! where is the bottle & why there is two plates of fries ?????

Guest's picture

Take a look at her shirt, there's no ketchup on it, just like the other 2 ads, their clothes are completely clean.

Helrazor's picture
6 pencils

These ads are extremely clever. If you look closely at the top of her head it is very dark almost as if to suggest that the top of her head has been blown off by whoever is sitting opposite her! As every one knows with a glass bottle of ketchup when you vigoursly shake it and tap goes everywhere suddenly! This ad is cleverly saying that Ariel will keep your whites stain-free no matter if you have a bottle explode on you or be shot in the head.
As for the other ads with the ink...again the way in which the pen is held indicates a razor and the way in which his wrists are positioned looks to me like the ad is cleverly and "tastefully" saying again Ariel will deal with your stain free shirt wheteher you spill ink on it or slit your wrists in it!!
And the food splattered up the girls legs? Easy, just look at the colour and where it is....she has peed herself! Ad claiming it deals with your white trousers even if you spill your food or pee your pants!!
In fact the more I think about it, it's insanely clever!
Sorry for long reply and sounding as if I am going on but was excited to express how I am seeing these Ariel ads! Certainly an excellent way to get into the consumers heads!!

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