Ariel Plus: Ink

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley

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19 comments

Vudu6's picture
Vudu6
81 pencils

Ivan, is it Saatchi & Saatchi Dubai week? :)

Slashh's picture
Slashh
294 pencils

And do they only have one team there? Really. WTF!

Slashh's picture
Slashh
294 pencils

And WTF do the have against headlines and copy? (not that every ad needs them), but WTF?

ivan's picture
ivan

Yes. :)

Ivan Raszl, admin of AotW

mikelite's picture
mikelite
1031 pencils

unimpressive & unoriginal

Fallon's picture
Fallon
110 pencils

Charles: Is this the same Saatchi & Saatchi we built?
Maurice: No Charles, that was when we used to do advertising.

ooops's picture
ooops
448 pencils

a water proof shirt or...?

klaussnow's picture
klaussnow
1677 pencils

it reminds me of that ad with a spilled ink bottle but the content turns to water coming out of the bottle, that was niiice.

... its already been done...

Sir Edmund Adstein's picture
Sir Edmund Adstein
26 pencils

As a campaign i find it quite repetitive. This execution works good as a single.
The others are not strong from esthetical point of view.
Concept: not new, but i think this execution is.
For creative crowd: it might work for festivals although Ariel has been doing
very interesting stuff lately, specially NY office and Argentina.
For consumers: they'll have to look at it for a while. (not very estimulating)

It's impressive the amount of "festival oriented" work this Dubai S&S agency produces.
They must have a special team working for this purpose only!!!

Bye's picture
Bye
1468 pencils

That's the vibe I got as well. But the ideas aren't on par with their scam rivals.

popdistortion's picture
popdistortion
1594 pencils

Can just imagine a bunch of MiamiAdSchool grads locked away in some dark basement room in the Saatchi dungeon.

picturejockey's picture
picturejockey
658 pencils

Stay stain-free.
Use a ball-point pen.

http://www.picturejockey.com

Nthngmn's picture
Nthngmn
626 pencils

who writes with a fountain pen like that nowadays? 1914 called.....

besoz's picture
besoz
48 pencils

i like this one

brain123's picture
brain123
830 pencils

The product doesn't prevent stains, it removes them.

whobeyou's picture
whobeyou
8 pencils

Stay stain free. Don't spill. =)

Rog's picture
Rog
6094 pencils

Or use a computer.

>>>> That's not an ad. THIS is an ad.

Minimum's picture
Minimum
1496 pencils

Could just be me, but if you look closely to the left arm it almost looks like its prosthetic. It is a platic arm, or rubber. Anyway, the left arm looks fake. I get the idea of all the 'spill' ads, I think they are too easy to resemble work from ad students.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

sunilcreates's picture
sunilcreates
166 pencils

Yes. its good for a water proof shirt.

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