Ariel Plus: Custard

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley


Slashh's picture
294 pencils

Idea; cool (I guess).
Execution; nnnnnnnot so much. I find that I'm having to think really long and hard about some of these Saatchi-Dubai-Yaish ads. It's soap! Not a thermo-nuclear device. No housewife is going dwell on the page trying to figure these things out. I get it but I don't like the fact that I had to work to get it. I know these are supposed to be simple but...hell, maybe my brain is fried at this point. So Ok! I guess once you get it, it's cool.

Slashh's picture
294 pencils

It's the wall! It should be a different color. One that makes the pants "pop" and clearly read as "stain-free." That would make it a faster read. Right now the pants are kinda getting lost in the wall because the colors are so similar. But I'll probably be the only one who didn't get this right away.

slim's picture
1047 pencils

That's the wierdest coloured soup I've ever seen (and I've seen some freaky soup in my time).

spiderwankmonkey's picture
64 pencils

Ariel Plus: Custard

slim's picture
1047 pencils

Oops. Still, wierd looking custard. I like my custard a reasurring mustard yellow, not this canary gold shit.

monchebeat's picture
114 pencils

I like te idea... art direction good...the execution not so good ...

soup is not paint!!!

Fallon's picture
110 pencils

The ad above makes you believe that your clothes
actually stay stain free, even when a soup decides
to splatter. A little hazy.

Now, the ad in the link below makes sense and drives
home the message clearly.

brain123's picture
830 pencils

The product doesn't prevent stains, it removes them.

anonimo1's picture
2 pencils

i agree, it´s overpromising and not even really funny

Francisco Rueda Flores

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