Ariel: Namaste

Stubborn stains?

Advertising Agency: Saatchi & Saatchi, India
Creative Directors: Suhas Parab, shormistha mukherjee
Art Director: Avinash Parab
Copywriter: Ira Gupta
Photographer: Amol Jadhav
Other additional credits: Chandrashekhar Shete
Published: December 2008

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37 comments

Roshan Quintus's picture
Roshan Quintus
657 pencils

Ha ha ha
fortunately stain is close to 'Namaste' position. it would have been a bad seen if it was somewhere else.

Stubborn

bite me

jai hind's picture
jai hind
356 pencils

well said rohan

jai hind
art director

kbx911's picture
kbx911
916 pencils

so is this like a cannes shortlist/winner or something, coz this whole week Ivan's been putting up the Cannes ads

You Are What You Expect

ivan's picture
ivan

No, this isn't. If it's Cannes it will be marked in the tags below the title.

Ivan Raszl, admin of AotW

Guest's picture
Guest

what if her left breast's been cut off (breast cancer) & she's trying to cover her non-existent tit?

tirthomitro's picture
tirthomitro
2696 pencils

hey guest, left your brins behind or r u born with an abominable sense of humor??
this stuff rocks...

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

i think it's super & subtle

shahidali's picture
shahidali
4063 pencils

the namaste is very much subcontinental, but i don't find the choice of model to be such. she doesn't look like a very oriental face. not a good choice.
idea is good! like it.

shahid

jai hind's picture
jai hind
356 pencils

shahidali, this is very indian woman man

iss tarah ki larkiyaan hoti hain hamari dilli mai, don't worry man, the ad is super cool

jai hind
art director

shahidali's picture
shahidali
4063 pencils

'is tarah ki ladkia' hoti hai tumhari dilli mein, lekin woh saari nahin pahenti hai.
she looks a bit skinni and too much 'today' kind who usually don't carry a saari.
if you wanna make the lady look indian, make her an indian. i know changes are coming in dressup and complexiion, but the portrait of an indian woman hasn't changed much. u say namaste and you show a girl with a saari and show a ramp girl wearing it, doesn't go bro.

shahid

Guest's picture
Guest

I agree with you shahidali, this girl is not like the common indian girl.

Guest's picture
Guest

please, explain me this ads

just write's picture
just write
653 pencils

this is good... fuuny... i like it..

Guest's picture
Guest

How brilliant!

Guest's picture
Guest

anyone explain this ad pls? Thx

Wordnerd's picture
Wordnerd
6662 pencils

she is covering a stain with her hands

alexander_bickov's picture
alexander_bickov
3279 pencils

Bright idea

juii's picture
juii
79 pencils

it really funny. nice idea

Guest's picture
Guest

can anyone explain this please? either something wrong with my screen or my brain...

pork_eater's picture
pork_eater
658 pencils

Good one
Cheers

Guest's picture
Guest

To those that don't understand - and this is obviously a South Asian target (I'm Canadian and still get it).

Standard position of the hands is in the centre. She is embarrassed about having a stain on her right chest, and so moved her hands accordingly. We know where her hands _should_ be, so she moves them for a reason. Very subtle, but very clever.

Guest's picture
Guest

Great ad guys!

Guest's picture
Guest

& wonder y would those from subcontinent (if they r the ones asking) dont get it? There must be a reason why her hand position is not in center + the tag line....now u get it!

Guest's picture
Guest

nice ad, very subtle and creative

Guest's picture
Guest

subtle dosen't make sales

saumya's picture
saumya
178 pencils

i remove the ariel logo and plant 'surf', 'nirma', 'ok' it still works.
sad how advertising has only become a playful arena of clever ideas. branding and brand image be damned.

ad loving mad creative

AXAY555's picture
AXAY555
578 pencils

but surf, nirma, or ok won't do this...

AXAY555's picture
AXAY555
578 pencils

but surf, nirma, or ok won't do this...

Guest's picture
Guest

Its an amazing concept.. Great Ad.. Thanks Ivan for posting this

vipin's picture
vipin
148 pencils

Stupid, hateful, disgusting, sick, so sick, makes people vomit

Me is vipin

Bob08's picture
Bob08
749 pencils

Really nice.
But pay attention, the copy says "stubborn stain", so it means the stain is stubborn and difficult to clean so finally or the lady have not used Ariel demonstrating to be a stupid girl who put on a dress still dirty or she used Ariel, which is the most aggressive cleaning system, but without success.

Guest's picture
Guest

@ Guest | Tue, 2009-07-07 10:10

Correct me if I'm wrong...but she's hiding the stain on the left breast?

So the joke is, like, she can't greet with the usual "Namaste" (where her hands should be in the middle of her chest)
Cos she's too preoccupied hiding the stain on the left side of her breast.

-shade-

Guest's picture
Guest

hai.. can you any say this namaste positioning girl's name..!?

Guest's picture
Guest

can any one say this ad girl's name .plz.!

Guest's picture
Guest

The funny thing in this ad is she has moved her hand postion from traditional Namste to hide the Stain

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

hahaha briallant mmmmmmuah

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
77 pencils

not good.. namaste position is wrong first, then for what this namaste.?
what brilliant in it? what funny in it?
its a just post a picture on the surface.. and wrote-' Stubborn stains'
this ad have no soul..

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