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Comments (37)

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Highest Rated

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
Activity Score 77

not good.. namaste position is wrong first, then for what this namaste.?
what brilliant in it? what funny in it?
its a just post a picture on the surface.. and wrote-' Stubborn stains'
this ad have no soul..

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

Ha ha ha
fortunately stain is close to 'Namaste' position. it would have been a bad seen if it was somewhere else.

Stubborn

bite me

jai hind's picture
jai hind
Activity Score 356

well said rohan

jai hind
art director

KbxAds's picture
KbxAds
Activity Score 943

so is this like a cannes shortlist/winner or something, coz this whole week Ivan's been putting up the Cannes ads

ivan's picture
ivan

No, this isn't. If it's Cannes it will be marked in the tags below the title.

Guest's picture
Guest

what if her left breast's been cut off (breast cancer) & she's trying to cover her non-existent tit?

tirthomitro's picture
tirthomitro
Activity Score 2758

hey guest, left your brins behind or r u born with an abominable sense of humor??
this stuff rocks...

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

i think it's super & subtle

shahidali's picture
shahidali
Activity Score 4069

the namaste is very much subcontinental, but i don't find the choice of model to be such. she doesn't look like a very oriental face. not a good choice.
idea is good! like it.

shahid

jai hind's picture
jai hind
Activity Score 356

shahidali, this is very indian woman man

iss tarah ki larkiyaan hoti hain hamari dilli mai, don't worry man, the ad is super cool

jai hind
art director

shahidali's picture
shahidali
Activity Score 4069

'is tarah ki ladkia' hoti hai tumhari dilli mein, lekin woh saari nahin pahenti hai.
she looks a bit skinni and too much 'today' kind who usually don't carry a saari.
if you wanna make the lady look indian, make her an indian. i know changes are coming in dressup and complexiion, but the portrait of an indian woman hasn't changed much. u say namaste and you show a girl with a saari and show a ramp girl wearing it, doesn't go bro.

shahid

Guest's picture
Guest

I agree with you shahidali, this girl is not like the common indian girl.

Guest's picture
Guest

please, explain me this ads

just write's picture
just write
Activity Score 653

this is good... fuuny... i like it..

Guest's picture
Guest

How brilliant!

Guest's picture
Guest

anyone explain this ad pls? Thx

Wordnerd's picture
Wordnerd
Activity Score 6692

she is covering a stain with her hands

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Bright idea

juii's picture
juii
Activity Score 79

it really funny. nice idea

Guest's picture
Guest

can anyone explain this please? either something wrong with my screen or my brain...

john ler's picture
john ler
Activity Score 667

Good one
Cheers

Guest's picture
Guest

To those that don't understand - and this is obviously a South Asian target (I'm Canadian and still get it).

Standard position of the hands is in the centre. She is embarrassed about having a stain on her right chest, and so moved her hands accordingly. We know where her hands _should_ be, so she moves them for a reason. Very subtle, but very clever.

Guest's picture
Guest

Great ad guys!

Guest's picture
Guest

& wonder y would those from subcontinent (if they r the ones asking) dont get it? There must be a reason why her hand position is not in center + the tag line....now u get it!

Guest's picture
Guest

nice ad, very subtle and creative

Guest's picture
Guest

subtle dosen't make sales

saumya's picture
saumya
Activity Score 244

i remove the ariel logo and plant 'surf', 'nirma', 'ok' it still works.
sad how advertising has only become a playful arena of clever ideas. branding and brand image be damned.

ad loving mad creative. find me on desicreative.

AXAY555's picture
AXAY555
Activity Score 582

but surf, nirma, or ok won't do this...

AXAY555's picture
AXAY555
Activity Score 582

but surf, nirma, or ok won't do this...

Guest's picture
Guest

Its an amazing concept.. Great Ad.. Thanks Ivan for posting this

vipin's picture
vipin
Activity Score 148

Stupid, hateful, disgusting, sick, so sick, makes people vomit

Me is vipin

Bob08's picture
Bob08
Activity Score 749

Really nice.
But pay attention, the copy says "stubborn stain", so it means the stain is stubborn and difficult to clean so finally or the lady have not used Ariel demonstrating to be a stupid girl who put on a dress still dirty or she used Ariel, which is the most aggressive cleaning system, but without success.

Guest's picture
Guest

@ Guest | Tue, 2009-07-07 10:10

Correct me if I'm wrong...but she's hiding the stain on the left breast?

So the joke is, like, she can't greet with the usual "Namaste" (where her hands should be in the middle of her chest)
Cos she's too preoccupied hiding the stain on the left side of her breast.

-shade-

Guest's picture
Guest

hai.. can you any say this namaste positioning girl's name..!?

Guest's picture
Guest

can any one say this ad girl's name .plz.!

Guest's picture
Guest

The funny thing in this ad is she has moved her hand postion from traditional Namste to hide the Stain

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

hahaha briallant mmmmmmuah

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
Activity Score 77

not good.. namaste position is wrong first, then for what this namaste.?
what brilliant in it? what funny in it?
its a just post a picture on the surface.. and wrote-' Stubborn stains'
this ad have no soul..

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