Ariel: Mud

Because stains are not 3D
Ariel 3D Actives Technology
Deeper penetrating cleaning agents for more brilliant laundry results

Advertising Agency: Saatchi & Saatchi, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Armand Versace
Copywriter: Klaudia Rosenkranz
Published: September 2011

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8 comments

Hahalexander's picture
Hahalexander
140 pencils

I think it's a stupid product name

Bill Me Now's picture
Bill Me Now
172 pencils

love the image-headline/type treatment leave a bit to be desired

abake's picture
abake
1256 pencils

It's all just silly wordplay...
Me no likey.

Taylormade's picture
Taylormade
412 pencils

This only complicates the benefit. I would rather see the ad explain to me what it does in a way that makes it simple to understand.

lessismore's picture
lessismore
251 pencils

school work?

karmacoin's picture
karmacoin
688 pencils

portafolio plz

Nike Diesel's picture
Nike Diesel
13339 pencils

That was my first thought too :)))

A. Akbari's picture
A. Akbari
334 pencils

I'd like the tagline and the picture! But I think the "Deeper penetrating cleaning agents for more brilliant laundry results" is not neccesary to be there and it somehow ruined the massage!

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