Ariel: Labels, Yugoslavia

Clean like new

Photographer: Tomek Albin ||Tomek Albin ||Tomek Albin ||Tomek Albin ||Tomek Albin ||Tomek Albin ||Tomek Albin ||Tomek Albin |

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Director: Sion Wilson
Creative Directors: Agnieszka Niska, Max Olech
Art Director: Johan Pasternak
Copywriter: Natalia Pryzowicz

March 2010


MindDrift's picture
1168 pencils

Love them. Cannes :)

mikeelrapido's picture
1929 pencils

Txt is a little bit small and not many people will catch it, but idea is very good.


Andrej's picture
656 pencils

Brilliant!!! And not just because I was born in Yugoslavia :P

Guest's picture

Surely this would have been better if it had been old brand labels that no longer exist? Fashion items from the audiences youth? or iconic fashion items from previous decades maybe?

Spider's picture
301 pencils

China, North Korea, Cuba... are they dirty? Ariel doesn´t clean there?? or I am missing something here??

Guest's picture

it's all about history, the clothes are super old( as you can see from the design) and its clearly made in the soviet union( which doesnt exist for 20 years. I think its more for Europe were people actually know this stuff

Corbeen's picture
1093 pencils

China North Korea and Cuba are existing countries. Those countries here they do not exist 20 years witch means the sweater is more than 20 years.
If u don't know history try with fashion, this sweater is quite old fashion. If that also doesent work , than its not for u.

Gjeli's picture
105 pencils

@Spider, you are wrong. Try to think out of the box. This ad is just nice and simple, a smart one!

Spider's picture
301 pencils

think outside? well the red spot played by old communist countries is something done for the same products years ago. At that time, it wasn't great. It was just nice. If this series of ads play more then this, please help me open my mind.

Guest's picture
Galo's picture
446 pencils

Great set!!! Congrats!

jamesrothenburg's picture
554 pencils

Didn't get it til I saw the USSR one, guess I'm not up on my European politics as I should be.

Guest's picture

Nice idea, to bad it has being done also for tide and ACE. Same client.

Guest's picture

It's hard to get a clue if you're not from Eastern Europe. 30 years ago there were almost no brands except the local ones or fakes, so it's ok about not showing any in this case. All the arguments about 'dirty China' or 'Cuba' sound a bit silly, sorry guys.

velle's picture
1550 pencils

thanks for the explanation - ive been scratching my head...

miko1aj's picture
3086 pencils

Bardzo fajna kampania.

tongtong li's picture
tongtong li
26 pencils


gbl's picture
451 pencils

love it!!!!

Guest's picture

exactly stpuid. are there anyone who seen place of production on label instead of brand name? its too too forced.

Blashyrkh's picture
32882 pencils

Yah, Poland does it.

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