Ariel: Labels, Yugoslavia

Clean like new

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Director: Sion Wilson
Creative Directors: Agnieszka Niska, Max Olech
Art Director: Johan Pasternak
Copywriter: Natalia Pryzowicz
Photographer: Tomek Albin | shootme.pl|Tomek Albin | shootme.pl
Published: March 2010

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20 comments

MindDrift's picture
MindDrift
1041 pencils

Love them. Cannes :)

mikeelrapido's picture
mikeelrapido
1929 pencils

Txt is a little bit small and not many people will catch it, but idea is very good.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Andrej's picture
Andrej
656 pencils

Brilliant!!! And not just because I was born in Yugoslavia :P

Guest's picture
Guest

Surely this would have been better if it had been old brand labels that no longer exist? Fashion items from the audiences youth? or iconic fashion items from previous decades maybe?

Spider's picture
Spider
288 pencils

China, North Korea, Cuba... are they dirty? Ariel doesn´t clean there?? or I am missing something here??

Guest's picture
Guest

it's all about history, the clothes are super old( as you can see from the design) and its clearly made in the soviet union( which doesnt exist for 20 years. I think its more for Europe were people actually know this stuff

Corbeen's picture
Corbeen
1062 pencils

China North Korea and Cuba are existing countries. Those countries here they do not exist 20 years witch means the sweater is more than 20 years.
If u don't know history try with fashion, this sweater is quite old fashion. If that also doesent work , than its not for u.

besnik's picture
besnik
105 pencils

@Spider, you are wrong. Try to think out of the box. This ad is just nice and simple, a smart one!

Spider's picture
Spider
288 pencils

think outside? well the red spot played by old communist countries is something done for the same products years ago. At that time, it wasn't great. It was just nice. If this series of ads play more then this, please help me open my mind.

Guest's picture
Guest
Galo's picture
Galo
441 pencils

Great set!!! Congrats!

jamesrothenburg's picture
jamesrothenburg
554 pencils

Didn't get it til I saw the USSR one, guess I'm not up on my European politics as I should be.

Guest's picture
Guest

Nice idea, to bad it has being done also for tide and ACE. Same client.

Guest's picture
Guest

It's hard to get a clue if you're not from Eastern Europe. 30 years ago there were almost no brands except the local ones or fakes, so it's ok about not showing any in this case. All the arguments about 'dirty China' or 'Cuba' sound a bit silly, sorry guys.

velle's picture
velle
1550 pencils

thanks for the explanation - ive been scratching my head...

miko1aj's picture
miko1aj
3100 pencils

Bardzo fajna kampania.

tongtong li's picture
tongtong li
26 pencils

stupid

gbl's picture
gbl
451 pencils

love it!!!!

Guest's picture
Guest

exactly stpuid. are there anyone who seen place of production on label instead of brand name? its too too forced.

Blashyrkh's picture
Blashyrkh
32698 pencils

Yah, Poland does it.

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