Labels, Yugoslavia

Agency Network: 
March 2010

Print advertisment created by Saatchi & Saatchi, Poland for Ariel, within the category: House, Garden.

Clean like new

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Director: Sion Wilson
Creative Directors: Agnieszka Niska, Max Olech
Art Director: Johan Pasternak
Copywriter: Natalia Pryzowicz

Comments (20)

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MindDrift's picture
Activity Score 1170

Love them. Cannes :)

mikeelrapido's picture
Activity Score 1929

Txt is a little bit small and not many people will catch it, but idea is very good.


Andrej's picture
Activity Score 656

Brilliant!!! And not just because I was born in Yugoslavia :P

Guest's picture

Surely this would have been better if it had been old brand labels that no longer exist? Fashion items from the audiences youth? or iconic fashion items from previous decades maybe?

Checho's picture
Activity Score 308

China, North Korea, Cuba... are they dirty? Ariel doesn´t clean there?? or I am missing something here??

Guest's picture

it's all about history, the clothes are super old( as you can see from the design) and its clearly made in the soviet union( which doesnt exist for 20 years. I think its more for Europe were people actually know this stuff

Corbeen's picture
Activity Score 1093

China North Korea and Cuba are existing countries. Those countries here they do not exist 20 years witch means the sweater is more than 20 years.
If u don't know history try with fashion, this sweater is quite old fashion. If that also doesent work , than its not for u.

Gjeli's picture
Activity Score 105

@Spider, you are wrong. Try to think out of the box. This ad is just nice and simple, a smart one!

Checho's picture
Activity Score 308

think outside? well the red spot played by old communist countries is something done for the same products years ago. At that time, it wasn't great. It was just nice. If this series of ads play more then this, please help me open my mind.

Guest's picture
Galo's picture
Activity Score 446

Great set!!! Congrats!

jamesrothenburg's picture
Activity Score 554

Didn't get it til I saw the USSR one, guess I'm not up on my European politics as I should be.

Guest's picture

Nice idea, to bad it has being done also for tide and ACE. Same client.

Guest's picture

It's hard to get a clue if you're not from Eastern Europe. 30 years ago there were almost no brands except the local ones or fakes, so it's ok about not showing any in this case. All the arguments about 'dirty China' or 'Cuba' sound a bit silly, sorry guys.

velle's picture
Activity Score 1550

thanks for the explanation - ive been scratching my head...

miko1aj's picture
Activity Score 3086

Bardzo fajna kampania.

tongtong li's picture
tongtong li
Activity Score 26


gbl's picture
Activity Score 451

love it!!!!

Guest's picture

exactly stpuid. are there anyone who seen place of production on label instead of brand name? its too too forced.

Blashyrkh's picture
Activity Score 32886

Yah, Poland does it.