Ariel: Labels, USSR

Clean like new

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Director: Sion Wilson
Creative Directors: Agnieszka Niska, Max Olech
Art Director: Johan Pasternak
Copywriter: Natalia Pryzowicz
Photographer: Tomek Albin | shootme.pl|Tomek Albin | shootme.pl
Published: March 2010

21 comments

Robwanali's picture
Robwanali
130 pencils

just brilliant

MindDrift's picture
MindDrift
1125 pencils

A proof that one needn't a big budget or huge postproduction to make a great ad. Awesomely simple and effective campaign.

pierrelastname's picture
pierrelastname
2869 pencils

don't see any clever idea behind or brilliant... nothing. where is the cannes people say?

Guest's picture
Guest

I guess it's just an ignorance and lack of knowledge of geopolitics.

Guest's picture
Guest

You mean like the advance knowledge of geopolitics a normal house wife (the target of this product) is suppose to have??

Guest's picture
Guest

Maybe it is advance knowlege of geopolitics in US, not in Poland and Eastern Europe. We simply remember those days, it was just 20 years ago!

Guest's picture
Guest

Right... and by "we" you mean the creative team who made these ads...

Guest's picture
Guest

well, i think many kids here know this (and 100% adults)

Dzsoi's picture
Dzsoi
6312 pencils

Agree from Hungary (for average US housewives: country in Eastern Europe).

riyelam's picture
riyelam
370 pencils

Can u please tell us the hole story???

Guest's picture
Guest

10/10

FernFlower's picture
FernFlower
14 pencils

hehe you would be surprised what kind of knowledge ordinary house-wifes have in poland :)
the geopolitics that you talk about here it's one primary school topic...

Geimima's picture
Geimima
815 pencils

clap clap clap clap clap.. 4 thumbs too..

life is a playground

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Hehe fun :D very clever.

Hiperion's picture
Hiperion
3138 pencils

Clever, very very very clever.
COngrats!!!!

Guest's picture
Guest

DONE by Ariel with Grandma's Colour-Tshirt "Abi67"

Galo's picture
Galo
441 pencils

Awesome!!

Guest's picture
Guest

Just done, over and over.

tytpol's picture
tytpol
776 pencils

Good one!

kubasagan's picture
kubasagan
113 pencils

it's really funny & it reminds me the old days :'-)

senior interactive copy @ K2

Guest's picture
Guest

Don't see anything clever in this. Surely the point is to make people buy the product. This just confuses.

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