Ariel: Labels, USSR

Ariel: Labels, USSR
Average: 7 (44 votes)

Clean like new

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Director: Sion Wilson
Creative Directors: Agnieszka Niska, Max Olech
Art Director: Johan Pasternak
Copywriter: Natalia Pryzowicz
Photographer: Tomek Albin | shootme.pl|Tomek Albin | shootme.pl
Published: March 2010

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21 comments

Robwanali's picture
130 pencils
RobwanaliTuesday, July 20, 2010 - 06:16

just brilliant

MindDrift's picture
986 pencils
MindDriftTuesday, July 20, 2010 - 06:29

A proof that one needn't a big budget or huge postproduction to make a great ad. Awesomely simple and effective campaign.

pierrelastname's picture
2629 pencils
pierrelastnameTuesday, July 20, 2010 - 07:37

don't see any clever idea behind or brilliant... nothing. where is the cannes people say?

Guest's picture
GuestTuesday, July 20, 2010 - 10:34

I guess it's just an ignorance and lack of knowledge of geopolitics.

Guest's picture
GuestTuesday, July 20, 2010 - 12:28

You mean like the advance knowledge of geopolitics a normal house wife (the target of this product) is suppose to have??

Guest's picture
GuestTuesday, July 20, 2010 - 16:54

Maybe it is advance knowlege of geopolitics in US, not in Poland and Eastern Europe. We simply remember those days, it was just 20 years ago!

Guest's picture
GuestTuesday, July 20, 2010 - 23:50

Right... and by "we" you mean the creative team who made these ads...

Guest's picture
GuestMonday, August 16, 2010 - 17:49

well, i think many kids here know this (and 100% adults)

Dzsoi's picture
5009 pencils
DzsoiWednesday, July 21, 2010 - 05:05

Agree from Hungary (for average US housewives: country in Eastern Europe).

riyelam's picture
372 pencils
riyelamFriday, July 23, 2010 - 06:20

Can u please tell us the hole story???

Guest's picture
GuestMonday, August 16, 2010 - 17:50

10/10

FernFlower's picture
14 pencils
FernFlowerWednesday, July 21, 2010 - 17:05

hehe you would be surprised what kind of knowledge ordinary house-wifes have in poland :)
the geopolitics that you talk about here it's one primary school topic...

Geimima's picture
819 pencils
GeimimaTuesday, July 20, 2010 - 07:39

clap clap clap clap clap.. 4 thumbs too..

life is a playground

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanTuesday, July 20, 2010 - 07:41

Hehe fun :D very clever.

http://jackmancer.com/
http://twitter.com/jackmancer/

Hiperion's picture
3148 pencils
HiperionTuesday, July 20, 2010 - 08:22

Clever, very very very clever.
COngrats!!!!

Guest's picture
GuestTuesday, July 20, 2010 - 09:20

DONE by Ariel with Grandma's Colour-Tshirt "Abi67"

Galo's picture
445 pencils
GaloTuesday, July 20, 2010 - 09:46

Awesome!!

Guest's picture
GuestTuesday, July 20, 2010 - 12:13

Just done, over and over.

tytpol's picture
770 pencils
tytpolTuesday, July 20, 2010 - 15:48

Good one!

www.tytpol.com

kubasagan's picture
66 pencils
kubasaganWednesday, July 21, 2010 - 04:35

it's really funny & it reminds me the old days :'-)

interactive copy, The Digitals

Guest's picture
GuestThursday, August 5, 2010 - 03:29

Don't see anything clever in this. Surely the point is to make people buy the product. This just confuses.