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Ketchup

Published/Aired: 
April 2007
Description: 

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley

Comments (24)

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Highest Rated

Helrazor's picture
Helrazor
Activity Score 6

These ads are extremely clever. If you look closely at the top of her head it is very dark almost as if to suggest that the top of her head has been blown off by whoever is sitting opposite her! As every one knows with a glass bottle of ketchup when you vigoursly shake it and tap it...it goes everywhere suddenly! This ad is cleverly saying that Ariel will keep your whites stain-free no matter if you have a bottle explode on you or be shot in the head.
As for the other ads with the ink...again the way in which the pen is held indicates a razor and the way in which his wrists are positioned looks to me like the ad is cleverly and "tastefully" saying again Ariel will deal with your stain free shirt wheteher you spill ink on it or slit your wrists in it!!
And the food splattered up the girls legs? Easy, just look at the colour and where it is....she has peed herself! Ad claiming it deals with your white trousers even if you spill your food or pee your pants!!
In fact the more I think about it, it's insanely clever!
Sorry for long reply and sounding as if I am going on but was excited to express how I am seeing these Ariel ads! Certainly an excellent way to get into the consumers heads!!

Slashh's picture
Slashh
Activity Score 294

This one I like. I don't know if I've been set-up by the previous ad, but this one seems to read a lot quicker in my opinion than the pants. Although it really is disgusting close-up. She looks like Jenny McCarthy as Carrie in the prom scene. I think these work much better when they lean against each other in a campaign. It's a hellava claim, but I like the idea.

Hand's picture
Hand
Activity Score 195

I like the idea, but not the execution on this one
looks like texas chainsaw massacre to me, and what the hell could make the ketchup got splattered all over your face like that

wgeddes's picture
wgeddes
Activity Score 298

exactly... why is it splattered?
-
http://www.freerangerobot.com

mikelite's picture
mikelite
Activity Score 1031

the splatter is just too perfect, too staged. And there is no idea here, just execution

ivan's picture
ivan

The shirt isn't stained. Does that not count as an idea?

klaussnow's picture
klaussnow
Activity Score 1675

haha, I'm trying to find the source of the ketchup stain, where is it coming from??

... its already been done...

SummerA's picture
SummerA
Activity Score 154

Ketchup? Oh no, it's just that day of the month of her. If you know what I mean.

mikelite's picture
mikelite
Activity Score 1031

wow. you're a dick.

mikelite's picture
mikelite
Activity Score 1031

technically, yes, it's an idea. I've got the idea to punch myself in the neck, doesn't mean it's a good idea. This is just unoriginal.

kre8's picture
kre8
Activity Score 989

way too forced in my opinion.

slim's picture
slim
Activity Score 1047

Awful art direction. It's totally staged, the girl looks ridiculous, the chips look plastic. And where the hell is the sauce bottle?

picturejockey's picture
picturejockey
Activity Score 658

The way the ketchup is splatteres all over her make me think that the guy who did this ad was watching porn all night the night before.

http://www.picturejockey.com

mrtalented's picture
mrtalented
Activity Score 2171

stain-proof fabric? by the way, it's so forced to have great splat on the model for no related acts.

besoz's picture
besoz
Activity Score 48

i agreee with all of you where is the ketsgup bottle and where is the source , the girl looks very scary with her bloood on her face the chips is plastic i don't like this

gibshellenberger's picture
gibshellenberger
Activity Score 157

just doesn't make sense. yeah, the shirt's not stained...so what. strange.

scarfinati's picture
scarfinati
Activity Score 843

I think cropping off the face and zero-ing in on the shirt, thereby defining the contrast of the white shirt and red ketchup, would help this. Its not about the person, its about the shirt.

I like it because its visual...

djspiralz's picture
djspiralz
Activity Score 491

nice idea
terrible execution

Tomás's picture
Tomás
Activity Score 46

The one who asks himself where the ketchup bottle is didn´t understood the ad.
Still bad, at least for me.

slim's picture
slim
Activity Score 1047

I don't understand the absense of the bottle. Kindly explain.

Nahoj's picture
Nahoj
Activity Score 11

Were is the ketchup...???.........blood?? xD

mrtalented's picture
mrtalented
Activity Score 2171

just silly

jazzayer's picture
jazzayer
Activity Score 10

stupid !!! where is the bottle & why there is two plates of fries ?????

Guest's picture
Guest

Take a look at her shirt, there's no ketchup on it, just like the other 2 ads, their clothes are completely clean.

Helrazor's picture
Helrazor
Activity Score 6

These ads are extremely clever. If you look closely at the top of her head it is very dark almost as if to suggest that the top of her head has been blown off by whoever is sitting opposite her! As every one knows with a glass bottle of ketchup when you vigoursly shake it and tap it...it goes everywhere suddenly! This ad is cleverly saying that Ariel will keep your whites stain-free no matter if you have a bottle explode on you or be shot in the head.
As for the other ads with the ink...again the way in which the pen is held indicates a razor and the way in which his wrists are positioned looks to me like the ad is cleverly and "tastefully" saying again Ariel will deal with your stain free shirt wheteher you spill ink on it or slit your wrists in it!!
And the food splattered up the girls legs? Easy, just look at the colour and where it is....she has peed herself! Ad claiming it deals with your white trousers even if you spill your food or pee your pants!!
In fact the more I think about it, it's insanely clever!
Sorry for long reply and sounding as if I am going on but was excited to express how I am seeing these Ariel ads! Certainly an excellent way to get into the consumers heads!!

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