Ariel: Iceberg
The hotter you wash the faster it fades.
Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Howard Fretton
Copywriters / Art Directors: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy
Executive Creative Directors: Paul Silburn, Kate Stanners
Retouchers: Firstbase
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Chief Creative Director Nexus BBDO