Ariel: Grass

Removes dried-in stains.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi
Via: Elmaaltshift

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11 comments

AD1014's picture
AD1014
307 pencils

if this were done 5 years ago it'd be great. it's still a very solid campaign, but enough detergent ads!

jebus's picture
jebus
474 pencils

I thought the same thing when I saw it "cool!.. again.."

Kateter's picture
Kateter
2029 pencils

totally agree.

unfortunately it seems that every agency is trying to become famous with scam detergent ads.

it's just too easy. would like to see their good work on something that actually had a brief.

NatalieM's picture
NatalieM
1687 pencils

It works. I'm not wowwed by this campaign, but the visual/copy get the idea across easily.

unionjack's picture
unionjack
57 pencils

Very good job for me !!!

LeeMoh's picture
LeeMoh
424 pencils

Detergents, condoms, cars, antismoking… till the end of the boring list, there is a lot of déjà vu concepts that would be enough to cover a world-wide agency without a single new idea.

Still nice job.

nishit yadav's picture
nishit yadav

i like this, but according to your visual i think it's very hard to remove (stain).

buckrogers. 's picture
buckrogers.

I think it is OK nothing great. Just OK.

LifeIsAVainBattleAgainstOblivion's picture
LifeIsAVainBatt...
48 pencils

eat this, mthrfckrs
STOP THE STAIN ADS!
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killerflakes's picture
killerflakes
58 pencils

What do you mean dont work for stain and detergent companies anymore?¿...
I like the ad, its really difficult to do something different in this stain commercial forest

Gualcor's picture
Gualcor
972 pencils

it's Friday Friday!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

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